| Instafamous and social media influencer marketing SV Jin, A Muqaddam, E Ryu Marketing Intelligence & Planning 37 (5), 567-579, 2019 | 1087 | 2019 |
| Product placement 2.0:“Do brands need influencers, or do influencers need brands?” SV Jin, A Muqaddam Journal of Brand Management 26, 522-537, 2019 | 212 | 2019 |
| I trust what she's# endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing SV Jin, E Ryu, A Muqaddam Journal of Fashion Marketing and Management: An International Journal 25 (4 …, 2021 | 106 | 2021 |
| The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience YA Argyris, A Muqaddam, S Miller Journal of Retailing and Consumer Services 59, 102347, 2021 | 92 | 2021 |
| “Narcissism 2.0! Would narcissists follow fellow narcissists on Instagram?” the mediating effects of narcissists personality similarity and envy, and the moderating effects of … SV Jin, A Muqaddam Computers in Human Behavior 81, 31-41, 2018 | 55 | 2018 |
| Dieting 2.0!: Moderating effects of Instagrammers' body image and Instafame on other Instagrammers’ dieting intention SV Jin, E Ryu, A Muqaddam Computers in Human Behavior 87, 224-237, 2018 | 33 | 2018 |
| 'Fame and Envy 2.0'in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities SV Jin, A Muqaddam International Journal of Internet Marketing and Advertising 15 (2), 176-200, 2021 | 20 | 2021 |
| Romance 2.0 on Instagram!“What type of girlfriend would you date?” SV Jin, E Ryu, A Muqaddam Evolutionary Psychology 17 (1), 1474704919826845, 2019 | 14 | 2019 |
| The role of flow in dissemination of recommendations for hedonic products in user-generated review websites YA Argyris, A Muqaddam, Y Liang International Journal of Human–Computer Interaction 36 (3), 271-284, 2020 | 13 | 2020 |
| Role of culture in engaging consumers in organizational social media posts YA Argyris, Y Wang, A Muqaddam Journal of Organizational Computing and Electronic Commerce 30 (4), 297-322, 2020 | 5 | 2020 |
| " IS INSTAFAMOUS MORE TRUSTWORTHY THAN TRADITIONAL CELEBRITIES?" THE MEDIATING EFFECTS OF SOCIAL PRESENCE WITH INSTAGRAM INFLUENCERS AND THE MODERATING EFFECTS OF SELF … AA Muqaddam, S Jin American Academy of Advertising. Conference. Proceedings (Online), 147-147, 2018 | 4 | 2018 |
| “Death and Love Amid the COVID-19 Pandemic”: Effects of Pathogen Threats on Online Dating and Social Distancing From Life-History Strategy Perspectives SV Jin, E Ryu, A Muqaddam OMEGA-Journal of Death and Dying 88 (4), 1465-1495, 2024 | 1 | 2024 |
| Changing brand attitudes through influencer marketing Y Liang, Y Lee-Argyris, A Muqaddam | 1 | 2018 |
| Do Endorsers Lose Credibility When They Try Too Hard to Sell? Interactive Effects of Instagram Profile Sources and Product Placements on Credibility and Brand Attitude A Muqaddam, VS Jin American Academy of Advertising. 2019 Annual Conference Proceedings (Online),, 2019 | | 2019 |
| Analyzing Facebook News Feed FYI series: Image maintenance strategies against fake news claims and for creating relevant content A Muqaddam 20TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE, 195, 2017 | | 2017 |
Seunga Venus JinAssociate Dean for Education, Director of AI & Media (AIM) LAB, Full Professor, Northwestern QatarVerifierad e-postadress på northwestern.edu
