Severina Cartwright

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Medförfattare

Iain A DaviesProfessor of Marketing, University of StrathclydeVerifierad e-postadress på strath.ac.uk
Hongfei LiuUniversity of SouthamptonVerifierad e-postadress på soton.ac.uk
Chris Archer-BrownProfessor of Digital Entrepreneurship, Falmouth UniversityVerifierad e-postadress på falmouth.ac.uk
Ben MarderUniversity of EdinburghVerifierad e-postadress på ed.ac.uk
Amy YauCardiff UniversityVerifierad e-postadress på cardiff.ac.uk
Chris RaddatsReader in Marketing, University of LiverpoolVerifierad e-postadress på liv.ac.uk
Peter GuentherSenior Lecturer, University of Liverpool Management SchoolVerifierad e-postadress på liverpool.ac.uk
Ghasem ZaefarianLeeds University Business SchoolVerifierad e-postadress på Leeds.ac.uk
Christian M. RingleProfessor of Management, Hamburg University of Technology, Technische Universität Hamburg, TUHHVerifierad e-postadress på tuhh.de
Chanaka JayawardhenaProfessor of Marketing, University of SurreyVerifierad e-postadress på surrey.ac.uk
Vignesh YoganathanProfessor of Marketing at Aston UniversityVerifierad e-postadress på aston.ac.uk
Victoria-Sophie OsburgAssociate Professor of Marketing, Montpellier Business SchoolVerifierad e-postadress på montpellier-bs.com

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Severina Cartwright

University of Liverpool

Verifierad e-postadress på liverpool.ac.uk - Startsida

B2B marketing social media industrial marketing


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
A comparison of social media marketing between B2B, B2C and mixed business models S Iankova, I Davies, C Archer-Brown, B Marder, A Yau Industrial Marketing Management 81, 169-179, 2019	471	2019
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review S Cartwright, H Liu, C Raddats Industrial Marketing Management 97, 35-58, 2021	185	2021
Improving PLS-SEM use for business marketing research P Guenther, M Guenther, CM Ringle, G Zaefarian, S Cartwright Industrial Marketing Management 111, 127-142, 2023	140	2023
Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective H Liu, C Jayawardhena, VS Osburg, V Yoganathan, S Cartwright Journal of Business Research 132, 208-220, 2021	105	2021
Managing relationships on social media in business-to-business organisations S Cartwright, I Davies, C Archer-Brown Journal of Business Research 125, 120-134, 2021	60	2021
Influencer marketing within business-to-business organisations S Cartwright, H Liu, IA Davies Industrial Marketing Management 106, 338-350, 2022	47	2022
The development of B2B social networking capabilities S Cartwright, IA Davies Industrial Marketing Management 106, 139-151, 2022	11	2022
Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms S Iankova Academy of Marketing Conference 2018: Marketing the Brave, 2018	4	2018
Improving the use of PLS-SEM for (business) marketing research: when to use it and recommendations on common and advanced modeling issues P Guenther, M Guenther, CM Ringle, G Zaefarian, S Cartwright 4th Industrial Marketing Management Summit, Copenhagen (Denmark), 2021, 2021		2021
Social media in business-to-business marketing: a mixed methods approach S Iankova University of Bath, 2019		2019
Recommended articles T Kostova, S Tallman, H Vanninen, O Kuivalainen, B Vaishnav, S Ray, ... Marketing Research, 361-372, 2003		2003
How does work-orientated social media impact the employment relationship? E Hughes, S Cartwright, I Davies, L Harris APPLIED RESEARCH CONFERENCE 2023, 22, 0

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