‪Priscilla Teika Odoom, PhD‬ - ‪Google Scholar‬

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Cited by

	All	Since 2019
Citations	253	244
h-index	6	6
i10-index	4	4

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70

35

201720182019202020212022202320242 7 15 28 58 54 63 24

Co-authors

Raphael Odoom, PhDUniversity of Ghana Business SchoolVerified email at ug.edu.gh
Bedman Narteh, PhDProfessor of Marketing, University of GhanaVerified email at ug.edu.gh
George Cudjoe Agbemabiese, Senior...UNIVERSITY OF PROFESSIONAL STUDIES, ACCRAVerified email at upsamail.edu.gh
Thomas Anning-Dorson, PhDAssociate ProfessorVerified email at wits.ac.za
George AsamoahGhana Institute of JournalismVerified email at gij.edu.gh

Priscilla Teika Odoom, PhD

Priscilla Teika Odoom, PhD

University of Media, Arts and Communication

Verified email at gij.edu.gh

Brand Management Health service marketing and communication Digital Marketing and Advertising


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities R Odoom, P Mensah Management Research Review 42 (1), 155-171, 2019	119	2019
Branding capabilities and SME performance in an emerging market: The moderating effect of brand regulations R Odoom, GC Agbemabiese, T Anning-Dorson, P Mensah Marketing Intelligence & Planning 35 (4), 473-487, 2017	45	2017
Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions PT Odoom, B Narteh, R Odoom International Journal of Healthcare Management 14 (3), 663-675, 2021	44	2021
The role of corporate social responsibility in influencing brand loyalty: evidence from the Ghanaian telecommunication industry P Kodua, P Mensah Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017	28	2017
Branding efforts and SME performance–An empirical investigation of variations across firm sizes and business sectors R Odoom, P Mensah, G Asamoah Journal of Research in Marketing and Entrepreneurship 19 (1), 59-76, 2017	9	2017
Personalised display advertising and online purchase intentions: The moderating effect of internet use motivation PT Odoom International Journal of E-Services and Mobile Applications (IJESMA) 14 (1 …, 2022	6	2022
Consumer acceptance of online display advertising-the effects of ad characteristics and attitude toward online advertising PT Odoom, B Narteh, R Odoom International Journal of Internet Marketing and Advertising 16 (4), 317-343, 2022	2	2022
Brand hate experiences and the role of social media influencers in altering consumer emotions R Odoom, JPB Kosiba, PT Odoom Journal of Brand Management, 1-14, 2024		2024
Perceptions underlying road safety behaviours of drivers in urban Ghana–a health-belief and planned behaviour perspective R Odoom, PT Odoom, M Essandoh Journal of Social Marketing 13 (4), 631-657, 2023		2023

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