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Jacob Ostberg
Jacob Ostberg
Professor of Business with a focus on Marketing, Stockholm University School of Business
Verifierad e-postadress på sbs.su.se - Startsida
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Negotiating cultural boundaries: Food, travel and consumer identities
F Bardhi, J Ostberg, A Bengtsson
Consumption, Markets and Culture 13 (2), 133-157, 2010
1832010
Coffee grounds and the global cup: Glocal consumer culture in Scandinavia
D Kjeldgaard, J Ostberg
Consumption Markets & Culture 10 (2), 175-187, 2007
1482007
Märken och människor: om marknadssymboler som kulturella resurser
A Bengtsson, J Östberg
Studentlitteratur, 2006
147*2006
Prisoners in paradise: subcultural resistance to the marketization of tattooing
A Bengtsson, J Ostberg, D Kjeldgaard
Consumption Markets & Culture 8 (3), 261-274, 2005
1132005
Researching the cultures of brands
A Bengtsson, J Ostberg
Handbook of qualitative research methods in marketing, 2006
892006
Authenticating by re-enchantment: The discursive making of craft production
BJ Hartmann, J Ostberg
Journal of Marketing Management 29 (7-8), 882-911, 2013
832013
What's eating the eater? Perspectives on the everyday anxiety of food consumption in late modernity
J Östberg
73*2003
Thou shalt sport a banana in thy pocket: Gendered body size ideals in advertising and popular culture
J Ostberg
Marketing Theory 10 (1), 45-73, 2010
692010
Moving up, down or sideways? Exploring consumer experience of identity and status incongruence
S Ulver, J Ostberg
European Journal of Marketing 48 (5/6), 833-853, 2014
552014
The linking value of subcultural capital: Constructing the Stockholm brat enclave
J Ostberg
Consumer tribes, 93-106, 2007
492007
Masculinity and fashion
J Ostberg
Gender, culture, and consumer behavior, 255-283, 2012
412012
Hero shots: involved fathers conquering new discursive territory in consumer culture
S Molander, IA Kleppe, J Ostberg
Gender After Gender in Consumer Culture, 124-147, 2020
392020
The mythological aspects of country-of-origin: The case of the Swedishness of Swedish fashion
J Ostberg
Journal of Global Fashion Marketing 2 (4), 223-234, 2011
362011
Konsumtion
J Östberg, L Kaijser
Liber, 2010
332010
Gendered bodies: Representations of femininity and masculinity in advertising practices
L Stevens, J Ostberg
Marketing Management, 359-373, 2020
252020
Nordic branding: An odyssey into the Nordic myth market
LP Andersen, D Kjeldgaard, F Lindberg, J Östberg
Nordic Consumer Culture: State, Market and Consumers, 213-238, 2019
222019
Nordic consumer culture: Context and concept
P Østergaard, JT Linnet, LP Andersen, D Kjeldgaard, S Bjerregaard, ...
Consumer Culture Theory 16, 245-257, 2014
212014
Masculine self-presentation
J Östberg
Routledge, 2013
192013
The electric guitar–marketplace icon
J Ostberg, BJ Hartmann
Consumption markets & culture 18 (5), 402-410, 2015
172015
A case study of the Swedish fashion industry from the systems perspective of creativity
YJ Lee, J Östberg
Journal of Global Fashion Marketing 4 (2), 128-143, 2013
172013
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Artiklar 1–20