Jacob Ostberg
Jacob Ostberg
Professor of Advertising & PR, Stockholm University School of Business
Verifierad e-postadress på sbs.su.se - Startsida
TitelCiteras avÅr
Märken och människor: om marknadssymboler som kulturella resurser
A Bengtsson, J Östberg
Studentlitteratur, 2006
1172006
Negotiating cultural boundaries: Food, travel and consumer identities
F Bardhi, J Ostberg, A Bengtsson
Consumption, Markets and Culture 13 (2), 133-157, 2010
1032010
Coffee grounds and the global cup: Glocal consumer culture in Scandinavia
D Kjeldgaard, J Ostberg
Consumption Markets & Culture 10 (2), 175-187, 2007
1012007
Prisoners in paradise: subcultural resistance to the marketization of tattooing
A Bengtsson, J Ostberg, D Kjeldgaard
Consumption Markets & Culture 8 (3), 261-274, 2005
912005
Researching the cultures of brands
A Bengtsson, J Ostberg
Handbook of qualitative research methods in marketing, 83-93, 2006
742006
What’s eating the eater
J Östberg
Perspectives on the everyday anxiety of food consumption in late modernity, 2003
482003
The linking value of subcultural capital: Constructing the Stockholm brat enclave
J Ostberg
Consumer tribes, 93-106, 2007
362007
Thou shalt sport a banana in thy pocket: Gendered body size ideals in advertising and popular culture
J Ostberg
Marketing Theory 10 (1), 45-73, 2010
332010
Authenticating by re-enchantment: The discursive making of craft production
BJ Hartmann, J Ostberg
Journal of Marketing Management 29 (7-8), 882-911, 2013
322013
Moving up, down or sideways? Exploring consumer experience of identity and status incongruence
S Ulver, J Ostberg
European Journal of Marketing 48 (5/6), 833-853, 2014
312014
Masculinity and fashion
J Ostberg
Gender, culture, and consumer behavior, 255-283, 2012
232012
The mythological aspects of country-of-origin: The case of the Swedishness of Swedish fashion
J Ostberg
Journal of Global Fashion Marketing 2 (4), 223-234, 2011
222011
Konsumtion
J Östberg, L Kaijser
Liber, 2010
212010
What's eating the eater?: perspectives on the everyday anxiety of food consumption in late modernity
J Östberg
Lund Business Press, 2003
182003
Masculine self-presentation
J Östberg
Routledge, 2013
162013
Nordic consumer culture: Context and concept
P Østergaard, JT Linnet, LP Andersen, D Kjeldgaard, S Bjerregaard, ...
Consumer Culture Theory, 245-257, 2014
152014
Functional foods: A health simulacrum
J Ostberg
ACR North American Advances, 2003
142003
The nouveaux pauvres of liquid modernity
S Ulver-Sneistrup, J Ostberg
Research in consumer behavior, 217-232, 2011
122011
Co-constructing brand equity: Consumers and brand managers
A Bengtsson, J Ostberg
EMAC Conference, Murcia, Spain, 2004
112004
Marknadsföring, människor och interaktion
P Svensson, J Östberg
Studentlitteratur AB, 2016
102016
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Artiklar 1–20