Johanna Gollnhofer
Johanna Gollnhofer
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Cultural distance and entry modes: implications for global expansion strategy
JF Gollnhofer, E Turkina
Cross Cultural Management, 2015
The stigma turbine: A theoretical framework for conceptualizing and contextualizing marketplace stigma
AM Mirabito, CC Otnes, E Crosby, DB Wooten, JE Machin, C Pullig, ...
Journal of Public Policy & Marketing 35 (2), 170-184, 2016
Transforming community well-being through patients' lived experiences
AS Gallan, JR McColl-Kennedy, T Barakshina, B Figueiredo, JG Jefferies, ...
Journal of Business Research 100, 376-391, 2019
Fair is good, but what is fair? Negotiations of distributive justice in an emerging nonmonetary sharing model
JF Gollnhofer, K Hellwig, F Morhart
Journal of the Association for Consumer Research 1 (2), 226-245, 2016
The legitimation of a sustainable practice through dialectical adaptation in the marketplace
JF Gollnhofer
Journal of Public Policy & Marketing 36 (1), 156-168, 2017
Complementing the dominant social paradigm with sustainability
JF Gollnhofer, JW Schouten
Journal of macromarketing 37 (2), 143-152, 2017
Normalising alternative practices: the recovery, distribution and consumption of food waste
JF Gollnhofer
Journal of Marketing Management 33 (7-8), 624-643, 2017
Consumer movements and value regimes: Fighting food waste in Germany by building alternative object pathways
JF Gollnhofer, HA Weijo, JW Schouten
Journal of Consumer Research 46 (3), 460-482, 2019
Sensing the vocal age: managing voice touchpoints on Alexa
JF Gollnhofer, S Schüller
Marketing Review St. Gallen 35 (4), 22-29, 2018
Taste the waste–Constructing new moralities through taboo consumption
JF Gollnhofer
ACR North American Advances, 2015
Makeshift markets and grassroots reponsibilization
JF Gollnhofer, AP Kuruoglu
Consumption Markets & Culture 21 (4), 301-322, 2018
Moral sharing: Teilen zwischen unternehmen und konsumenten
JF Gollnhofer
Marketing Review St. Gallen 32 (4), 40-47, 2015
Creating a Hyper-Place: How Refugee Helpers Create a Place for Their Values
JF Gollnhofer
Consumer Culture Theory, 2016
Creating a Hyper-Place: How Refugee Helpers Create a Place for Their Values
JF Gollnhofer
Consumer Culture Theory, 2016
Book Review: Digital food activism
J Gollnhofer
Consumption, Markets & Culture, 2019
Spices of the future: Forecasting the future of food retailing and distribution with patent analysis techniques
D Boller, JF Gollnhofer
Case Studies in Food Retailing and Distribution, 229-240, 2019
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Artiklar 1–16