Följ
Barbara Czarnecka
Titel
Citeras av
Citeras av
År
Marketing communications
L Eagle, B Czarnecka, S Dahl, J Lloyd
Routledge, 2020
1442020
International marketing
D Baack, B Czarnecka, D Baack
952018
What Is an “Ethnic Group” in Ordinary People’s Eyes? Different Ways of Understanding It Among American, British, Mexican, and Polish Respondents
TJ Katarzyna Hamer, Sam McFarland, Barbara Czarnecka, Agnieszka Golinska ...
Cross-cultural Research 54 (1), 28-72, 2020
552020
Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising
B Czarnecka, B Schivinski
Journal of Global Marketing 32 (4), 219-238, 2019
492019
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers
B Czarnecka, E Mogaji
International Journal of Bank Marketing 38 (3), 756-776, 2020
452020
Emotional appeals in UK business-to-business financial services advertisements
E Mogaji, B Czarnecka, A Danbury
International Journal of Bank Marketing, 2018
392018
Cultural Meaning, Advertising, and National Culture: A Four-Country Study
B Czarnecka, R Brennan, S Keles
Journal of Global Marketing 31 (1), 4-17, 2018
372018
Regulation of nutrition and health claims in advertising
R Brennan, B Czarnecka, S Dahl, L Eagle, O Mourouti
Journal of advertising research 48 (1), 57-70, 2008
372008
Effects of social media brand-related content on fashion products buying behaviour–a moderated mediation model
B Schivinski, N Pontes, B Czarnecka, W Mao, J De Vita, V Stavropoulos
Journal of Product & Brand Management, 2022
352022
How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture
SK Barbara Czarnecka, Bruno Schivinski
Journal of Consumer Behaviour, 1-18, 2020
35*2020
Mathematical images in advertising: Constructing difference and shaping identity, in global consumer culture
J Evans, A Tsatsaroni, B Czarnecka
Educational Studies in Mathematics 85, 3-27, 2014
212014
Individualism/collectivism and perceived consumer effectiveness: the moderating role of global-local identities in a post-transitional European economy
B Czarnecka, B Schivinski
Journal of Consumer Behaviour, http://doi.org/10.1002/cb.1988, 2021
202021
Variation in the timing of Covid-19 communication across universities in the UK
CB Quiroz Flores A, Liza F, Quteineh H
PLOS ONE 16 (2), 10.1371/journal.pone.0246391, 2021
18*2021
Wisdom appeals in UK financial services advertising
B Czarnecka, J Evans
Journal of Promotion Management 19 (4), 418-434, 2013
142013
Consumer’s post-purchase evaluation for repurchase intentions of credence products: Empirical evidence from Thailand
S Sunyasanoa, J Farquhar, B Czarnecka
Journal of Retailing 76 (2), 193-218, 2013
92013
Is food advertising culture-bound? Contradictory results from three European countries
B Czarnecka, S Dahl, L Eagle
Journal of Customer Behaviour 12 (2-3), 227-246, 2013
82013
Global consumer culture positioning: The use of global consumer culture positioning appeals across four European countries
B Czarnecka, S Keles
Journal of Euromarketing 23 (3), 59-67, 2014
52014
W poszukiwaniu oznak szoku kulturowego–polskie imigrantki w Wielkiej Brytanii
B Czarnecka
Annales Universitatis Paedagogicae Cracoviensis. Studia Sociologica 4 (2 …, 2012
52012
European Destination managers’ ambivalence towards the use of shocking advertising
AI Evans, GE Adamo, B Czarnecka
Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019
42019
Equations in a consumer culture: Mathematical images in advertising
J Evans, A Tsatsaroni, B Czarnecka
Aristotle University of Thessaloniki 3, 17-24, 2009
42009
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Artiklar 1–20