Markus Giesler
Markus Giesler
Associate Professor of Marketing, York University, Schulich School of Business
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TitelCiteras avÅr
Consumer gift systems
M Giesler
Journal of consumer research 33 (2), 283-290, 2006
Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict
MK Luedicke, CJ Thompson, M Giesler
Journal of Consumer Research 36 (6), 1016-1032, 2009
Conflict and compromise: drama in marketplace evolution
M Giesler
Journal of Consumer Research 34 (6), 739-753, 2007
How doppelgänger brand images influence the market creation process: Longitudinal insights from the rise of botox cosmetic
M Giesler
Journal of Marketing 76 (6), 55-68, 2012
Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity
M Giesler, E Veresiu
Journal of Consumer Research 41 (3), 840-857, 2014
The anthropology of file sharing: Consuming Napster as a gift
M Giesler, M Pohlmann
ACR North American Advances, 2003
Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia
CJ Thompson, E Arnould, M Giesler
Marketing Theory 13 (2), 149-174, 2013
Brand community under fire: The role of social environments for the HUMMER brand community
MK Luedicke
Advances in Consumer Research 33, 486-493, 2006
The social form of Napster: Cultivating the paradox of consumer emancipation
M Giesler, M Pohlmann
ACR North American Advances, 2003
Reframing the Embodied Consumer As Cyborg a Posthumanist Epistemology of Consumption
M Giesler, A Venkatesh
ACR North American Advances, 2005
Market system dynamics
M Giesler, E Fischer
Marketing Theory 17 (1), 3-8, 2017
A tutorial in consumer research: Process theorization in cultural consumer research
M Giesler, CJ Thompson
Journal of Consumer Research 43 (4), 497-508, 2016
Consumer culture theory: The ironies of history
S Askegaard, L Scott
Marketing Theory 13 (2), 139-147, 2013
Social systems in marketing
M Giesler
ACR European Advances, 2003
Brand communities and their social antagonists: insights from the Hummer case
MK Luedicke, M Giesler
Consumer tribes, 275-95, 2007
Contested consumption in everyday life
MK Luedicke, M Giesler
ACR North American Advances, 2008
A theory of marketing: Outline of a social systems perspective
M Lüdicke
Springer Science & Business Media, 2007
Cybernetic gift giving and social drama: A netnography of the Napster file-sharing community
M Giesler
Cybersounds: Essays on virtual music culture, 21-55, 2006
Consumer gift systems
G Markus
Journal of Consumer Research 33 (2), 283-90, 2006
Creating a consumable past: How memory making shapes marketization
KH Brunk, M Giesler, BJ Hartmann
Journal of Consumer Research 44 (6), 1325-1342, 2017
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