rajendra srivastava

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Medförfattare

Namwoon KimUniversity of Technology SydneyVerifierad e-postadress på uts.edu.au
Tasadduq ShervaniSouthern Methodist UniversityVerifierad e-postadress på smu.edu
Allan D. ShockerretiredVerifierad e-postadress på tepper.cmu.edu
Sridhar N [MKT] RamaswamiProfessor of Marketing, Iowa State UniversityVerifierad e-postadress på iastate.edu
Thomas McInishProfessor and Wunderlich Chair of Finance, The University of MemphisVerifierad e-postadress på memphis.edu
Vijay MahajanJohn P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at AustinVerifierad e-postadress på McCombs.UTexas.edu
Wagner KamakuraRice UniversityVerifierad e-postadress på rice.edu
V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of BusinessVerifierad e-postadress på isb.edu
Gregory S. CarpenterKellogg School of Management, Northwestern UniversityVerifierad e-postadress på kellogg.northwestern.edu
george s dayThe Wharton School, University of PennsylvaniaVerifierad e-postadress på wharton.upenn.edu
Maria MerinoITAMVerifierad e-postadress på itam.mx
Vithala RaoProfessor of Marketing and Quantitative methodsVerifierad e-postadress på cornell.edu
Leigh McAlisterProfessor of Marketing, University of Texas at AustinVerifierad e-postadress på mccombs.utexas.edu
Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaVerifierad e-postadress på uga.edu
Dr Tom ChenThe University of Canberra, AustraliaVerifierad e-postadress på canberra.edu.au
Linda D. HollebeekMontpellier Business School (main)/Tallinn University of TechnologyVerifierad e-postadress på montpellier-bs.com
S. Cem BahadirAssistant Professor of Marketing at University of North Carolina at GreensboroVerifierad e-postadress på uncg.edu
Eitan MullerProfessor of Marketing, New York University and Interdisciplinary Center, Herzliya (IDC)Verifierad e-postadress på stern.nyu.edu
Kevin Lane KellerTuck School of Business at Dartmouth CollegeVerifierad e-postadress på dartmouth.edu
Eileen BridgesProfessor of Marketing, Kent State UniversityVerifierad e-postadress på alumni.caltech.edu

rajendra srivastava

isb

Verifierad e-postadress på isb.edu

marketing


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Market orientation and organizational performance: is innovation a missing link? JK Han, N Kim, RK Srivastava Journal of marketing 62 (4), 30-45, 1998	4060	1998
Market-based assets and shareholder value: A framework for analysis RK Srivastava, TA Shervani, L Fahey Journal of marketing 62 (1), 2-18, 1998	3150	1998
Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing RK Srivastava, TA Shervani, L Fahey Journal of marketing 63 (4_suppl1), 168-179, 1999	1505	1999
Measuring marketing productivity: Current knowledge and future directions RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava Journal of marketing 68 (4), 76-89, 2004	1496	2004
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage RK Srivastava, L Fahey, HK Christensen Journal of management 27 (6), 777-802, 2001	1418	2001
Challenges and opportunities facing brand management: An introduction to the special issue AD Shocker, RK Srivastava, RW Ruekert Journal of marketing research 31 (2), 149-158, 1994	995	1994
Brand equity: a perspective on its meaning and measurement RK Srivastava, AD Shocker Marketing Science Institute, 1991	995	1991
Customer-oriented approaches to identifying product-markets GS Day, AD Shocker, RK Srivastava Journal of marketing 43 (4), 8-19, 1979	679	1979
Determination of adopter categories by using innovation diffusion models V Mahajan, E Muller, RK Srivastava Journal of Marketing Research 27 (1), 37-50, 1990	629	1990
Linking brand equity to customer equity RP Leone, VR Rao, KL Keller, AM Luo, L McAlister, R Srivastava Journal of service research 9 (2), 125-138, 2006	534	2006
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM LD Hollebeek, RK Srivastava, T Chen Journal of the Academy of Marketing Science 47 (1), 161-185, 2019	372	2019
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value SN Ramaswami, RK Srivastava, M Bhargava Journal of the Academy of Marketing Science 37 (2), 97, 2009	365	2009
Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services WA Kamakura, SN Ramaswami, RK Srivastava international Journal of Research in Marketing 8 (4), 329-349, 1991	347	1991
Part IV: How do reputations affect corporate performance?: The value of corporate reputation: Evidence from the equity markets RK Srivastava, TH McInish, RA Wood, AJ Capraro Corporate Reputation Review 1 (1), 61-68, 1997	312	1997
Linking customer assets to financial performance JE Hogan, DR Lehmann, M Merino, RK Srivastava, JS Thomas, ... Journal of Service Research 5 (1), 26-38, 2002	310	2002
A customer-oriented approach for determining market structures RK Srivastava, MI Alpert, AD Shocker Journal of Marketing 48 (2), 32-45, 1984	288	1984
An approach to assess the importance of brand equity in acquisition decisions V Mahajan, VR Rao, RK Srivastava Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1994	284	1994
Factors influencing the likelihood of customer defection: the role of consumer knowledge AJ Capraro, S Broniarczyk, RK Srivastava Journal of the Academy of Marketing Science 31 (2), 164-175, 2003	282	2003
The integrated networks model: Explaining resource allocations in network markets JK Frels, T Shervani, RK Srivastava Journal of marketing 67 (1), 29-45, 2003	267	2003
Financial value of brands in mergers and acquisitions: is value in the eye of the beholder? SC Bahadir, SG Bharadwaj, RK Srivastava Journal of Marketing 72 (6), 49-64, 2008	260	2008

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