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Steven W Rayburn
Steven W Rayburn
Associate Professor, Texas State University
Verified email at txstate.edu
Title
Cited by
Cited by
Year
Transformative service research: An agenda for the future
L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ...
Journal of Business Research 66 (8), 1203-1210, 2013
10572013
Conceptualisation and aspirations of transformative service research
M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ...
Journal of Research for Consumers, 2011
3312011
A model of consumer's retail atmosphere perceptions
SW Rayburn, KE Voss
Journal of Retailing and Consumer Services 20 (4), 400-407, 2013
1582013
Transformative service research and service design: synergistic effects in healthcare
S Anderson, L Nasr, SW Rayburn
The Service Industries Journal 38 (1-2), 99-113, 2018
1522018
Crisis‐induced behavior: From fear and frugality to the familiar
SW Rayburn, A McGeorge, S Anderson, JJ Sierra
International Journal of Consumer Studies 46 (2), 524-539, 2022
902022
Consumers' captive service experiences: it's YOU and ME
SW Rayburn
The Service Industries Journal 35 (15-16), 806-825, 2015
652015
Future thinking: the role of marketing in healthcare
S Anderson, SW Rayburn, JJ Sierra
European Journal of Marketing 53 (8), 1521-1545, 2018
612018
Future thinking continuity of learning in marketing: A student perspective on crisis management in higher education
SW Rayburn, S Anderson, JJ Sierra
Marketing Education Review 31 (3), 241-255, 2021
462021
The dimensions of storytelling by retail salespeople
DA Gilliam, KE Flaherty, SW Rayburn
The International Review of Retail, Distribution and Consumer Research 24 (2 …, 2014
412014
Advanced information technology: transforming service innovation and design
G Bantau, SW Rayburn
The Service Industries Journal 36 (13-14), 699-720, 2016
322016
Improving service employee work affect: the transformative potential of work design
S W. Rayburn
Journal of Services Marketing 28 (1), 71-81, 2014
322014
Service quality and acculturation: advancing immigrant healthcare utilization
KS Davis, M Mohan, SW Rayburn
Journal of Services Marketing 31 (4/5), 362-372, 2017
312017
Service captivity: no choice, no voice, no power
SW Rayburn, MJ Mason, M Volkers
Journal of Public Policy & Marketing 39 (2), 155-168, 2020
282020
Street vending: transformative entrepreneurship for individual and collective well-being
M Giraldo, L Garcia-Tello, SW Rayburn
Journal of Services Marketing 34 (6), 757-768, 2020
272020
Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance
SW Rayburn, V Badrinarayanan, ST Anderson, A Gupta
Journal of Business Research 133, 66-78, 2021
232021
Propensity for reciprocity among frontline employees
DA Gilliam, SW Rayburn
Journal of Services Marketing 30 (3), 290-301, 2016
222016
Thou shalt not covet: Role of family religiosity in anti‐consumption
M Casabayó, JF Dávila, SW Rayburn
International Journal of Consumer Studies 44 (5), 445-454, 2020
202020
Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective
S Anderson, SW Rayburn, JJ Sierra, K Murdock, A McGeorge
Journal of Marketing Theory and Practice 30 (4), 457-475, 2022
152022
Religious or secular? School type matters as a moderator between media exposure and children’s materialism
JF Dávila, M Casabayó, SW Rayburn
International Journal of Consumer Studies 42 (6), 779-791, 2018
142018
Designing marketing courses based on self-determination theory: Promoting psychological need fulfillment and improving student outcomes
SW Rayburn, ST Anderson, KH Smith
Journal for Advancement of Marketing Education 26 (2), 22-32, 2018
142018
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