Jonah Berger
Jonah Berger
The Wharton School
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What makes online content viral?
J Berger, KL Milkman
Journal of marketing research 49 (2), 192-205, 2012
Where consumers diverge from others: Identity signaling and product domains
J Berger, C Heath
Journal of Consumer Research 34 (2), 121-134, 2007
Word of mouth and interpersonal communication: A review and directions for future research
J Berger
Journal of consumer psychology 24 (4), 586-607, 2014
What Drives Immediate and Ongoing Word of Mouth?
J Berger, EM Schwartz
Journal of Marketing Research 48 (5), 869-880, 2011
Contagious: Why things catch on
J Berger
Simon and Schuster, 2016
Positive effects of negative publicity: when negative reviews increase sales
J Berger, AT Sorensen, SJ Rasmussen
Marketing Science 29 (5), 815-827, 2010
Subtle signals of inconspicuous consumption
J Berger, M Ward
Journal of Consumer Research 37 (4), 555-569, 2010
Arousal increases social transmission of information
J Berger
Psychological science 22 (7), 891-893, 2011
Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.
J Berger, C Heath
Journal of Personality and Social Psychology 95 (3), 593, 2008
Communication channels and word of mouth: How the medium shapes the message
J Berger, R Iyengar
Journal of consumer research 40 (3), 567-579, 2013
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
C Chan, J Berger, L Van Boven
Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice
J Berger, G Fitzsimons
Journal of marketing research 45 (1), 1-14, 2008
Broadcasting and narrowcasting: How audience size affects what people share
A Barasch, J Berger
Journal of Marketing Research 51 (3), 286-299, 2014
The influence of product variety on brand perception and choice
J Berger, M Draganska, I Simonson
Marketing Science 26 (4), 460-472, 2007
Variety, vice, and virtue: How assortment size influences option choice
A Sela, J Berger, W Liu
Journal of Consumer Research 35 (6), 941-951, 2009
Shifting signals to help health: Using identity signaling to reduce risky health behaviors
J Berger, L Rand
Journal of Consumer Research 35 (3), 509-518, 2008
Contextual priming: Where people vote affects how they vote
J Berger, M Meredith, SC Wheeler
Proceedings of the National Academy of Sciences 105 (26), 8846-8849, 2008
Can Losing Lead to Winning?
J Berger, D Pope
Management Science 57 (5), 817, 2011
Alone in a crowd of sheep: Asymmetric perceptions of conformity and their roots in an introspection illusion.
E Pronin, J Berger, S Molouki
Journal of personality and social psychology 92 (4), 585, 2007
When, why, and how controversy causes conversation
Z Chen, J Berger
Journal of Consumer Research 40 (3), 580-593, 2013
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Artiklar 1–20