Mart Ots
Mart Ots
Associate Professor, Jönköping International Business School
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Integrated marketing communications (IMC): Why does it fail?: An analysis of practitioner mental models exposes barriers of IMC implementation
M Ots, G Nyilasy
Journal of Advertising Research 55 (2), 132-145, 2015
Efficient servants of pluralism or marginalized media policy tools? The case of Swedish press subsidies
M Ots
Journal of Communication Inquiry 33 (4), 376-392, 2009
Influencers tell all
C Abidin, M Ots
blurring the lines, 153, 2016
Media brands and branding
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
The influencer’s dilemma: the shaping of new brand professions between credibility and commerce
C Abidin, M Ots
AEJMC 2015, annual conference, 2015
Media and brands: New ground to explore
M Ots
Media brands and branding, 1-7, 2008
Just doing it: Theorising integrated marketing communications (IMC) practices
M Ots, G Nyilasy
European Journal of Marketing, 2017
The shifting role of value-added tax (VAT) as a media policy tool: A three-country comparison of political justifications
M Ots, AH Krumsvik, M Ala-Fossi, P Rendahl
Javnost-The Public 23 (2), 170-187, 2016
Media brand cultures: Researching and theorizing how consumers engage in the social construction of media brands
M Ots, BJ Hartmann
Handbook of media branding, 217-229, 2015
Out of control? How online papers are both shaping and being shaped by user generated content
M Ots, M Karlsson
What is so special about media branding? Peculiarities and commonalities of a growing research area
G Siegert, K Förster, SM Chan-Olmsted, M Ots
Handbook of media branding, 1-8, 2015
Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition
M Ots
Journal of Media Business Studies 9 (2), 43-63, 2012
Understanding value formation: a study of marketing communications practices at the food retailer ICA
M Ots
JIBS, 2010
Media consumer brand equity: Implications for advertising media planning
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
Media business studies as we see it: Why does it matter, for whom, and how do you get published?
M Ots, G Nyilasy, U Rohn, P Wikström
Journal of Media Business Studies 12 (2), 103-106, 2015
Magazine online brand extensions: Do they really affect brand loyalty?
A Tarkiainen, HK Ellonen, O Kuivalainen, M Horppu, PE Wolff
Media brands and branding, 53, 2008
Mediernas ekonomiska villkor
M Ots
Studentlitteratur, 2012
Content marketing: A review of academic literature and future research directions
S Feng, M Ots
Europe Media Management Association, 2015
Who is the customer in the “customer value?” Inherent problems in the marketing of advertising media
M Ots
The International Journal on Media Management 11 (3-4), 124-134, 2009
Media brands and consumer experiences
BJ Calder, EC Malthouse
Media brands and branding, 89, 2008
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