Patrick Awok Mbum

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Patrick Awok Mbum

Senior Researcher in the Department of Marketing, Faculty of Management Sciences, University of

Verified email at unical.edu.ng - Homepage


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An exploration of emotional intelligence and market segmentation, targeting and positioning in selected central business districts in Nigeria ET Ebitu, PA Mbum, AE Okon International Journal of Marketing Studies 4 (3), 173, 2012	6	2012
Trade globalization and price wars PA Mbum, JO Nnabuko, AO Odama Asian Journal of Empirical Research 2 (5), 162-182, 2012	3	2012
Economic recovery, growth paradox and agricultural product marketing in Nigeria PA Mbum, IG Ederewhevbe Lwati: A Journal of Contemporary Research 16 (3), 125-148, 2019	2	2019
Stemming the Incidence of Poverty in Nigeria with Marketing Strategies ETOM EBITU¹, EE IZOGO, MP AWOK	1
Factors affecting insurance consumption in Akwa Ibom state, Nigeria EE Tom, IN Ibok, MP Awok Global Journal of Business and pp 22, 027, 2014		2014

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