Följ
Pradeep Krishnatray
Pradeep Krishnatray
Professor of Marketing, IBS Hyderabad
Verifierad e-postadress på ibsindia.org
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Gratifications from new media: Gender differences in Internet use in cybercafes
P Krishnatray, PP Singh, S Raghavan, V Varma
Journal of Creative Communications 4 (1), 19-31, 2009
512009
Construction of death in H1N1 news in The Times of India
P Krishnatray, R Gadekar
Journalism 15 (6), 731-753, 2014
372014
Public communication campaigns in the destigmatization of leprosy: a comparative analysis of diffusion and participatory approaches. A case study in Gwalior, India
PK Krishnatray
Journal of health Communication 3 (4), 327-344, 1998
331998
Teenagers’ usage of social networking media in a south Indian state
T Varghese, D Nivedhitha, P Krishnatray
International Journal of Scientific and Engineering Research 4 (12), 622-636, 2013
262013
A descriptive study of Facebook uses among Indian students
R Gadekar, P Krishnatray, S Gaur
Media Asia 39 (3), 140-147, 2012
262012
Framing of the H1N1 flu in an Indian newspaper
R Gadekar, P Krishnatray, PH Ang
Journal of creative communications 9 (1), 49-66, 2014
242014
Rethinking branding: The need for a new conceptual framework to analyze customer-based brand equity
A Ponnam, PR Krishnatray
Journal of Brand Management 5 (2), 31-38, 2008
172008
COVID-19 is leading to a new wave of social stigma
P Krishnatray
The Wire 1, 2020
152020
Vaccine hesitancy: the growing parent–provider divide
A Kashyap, S Shrivastava, P Krishnatray
Asia Pacific Media Educator 29 (2), 259-278, 2019
152019
Providing care to persons with stigmatised illnesses: implications for participatory communication
P Krishnatray, SR Melkote, S Krishnatray
Journal of Health Management 8 (1), 51-63, 2006
122006
Impact of pediatric mobile game play on healthy eating behavior: randomized controlled trial
YC Kato-Lin, UB Kumar, BS Prakash, B Prakash, V Varadan, S Agnihotri, ...
JMIR mHealth and uHealth 8 (11), e15717, 2020
112020
Coronavirus pandemic: How national leaders framed their speeches to fellow citizens
P Krishnatray, S Shrivastava
Asia Pacific Media Educator 31 (2), 195-211, 2021
82021
Gratifications of Facebook: A Literature Review
R Gadekar, P Krishnatray
Online journal of communication and media technologies 7 (1), 87-103, 2017
82017
Influence of corporate citizenship on employee job attitudes
R Mathew, P Krishnatray
Journal of creative communications 6 (3), 277-295, 2011
82011
Destigmatizing leprosy: Implications for communication theory and practice
SR Melkote, P Krishnatray
Emerging Perspectives in Health Communication, 139-156, 2009
72009
Development support communication in directed social change: A reappraisal of theories and approaches
S Melkote, P Krishnatray
19th annual conference of the Asian Media and Information Centre (AMIC …, 2010
62010
Users' Gratification, Self-Schema and Facebook Behaviour: A Study of Selective Young Facebook Users
SK Patra, R Gadekar, P Krishnatray
Media Watch 4 (1), 84-94, 2013
52013
Perceptual Mapping of Hindi News Channels
P Krishnatray, S Roy, R Gadekar
Journal of Creative Communications 5 (1), 47-62, 2010
52010
Social networking sites and Indian teenagers
PV LAKSHMI, P KRISHNATRAY, S SHRIVASTAVA
Covenant Journal of Communication, 2014
42014
Media System, Public Knowledge and Political Engagement: An 11-Nation Study
JP Curran, S Coen, S Soroka, T Aalberg, K Hayashi, Z Hichy, S Iyengar, ...
42013
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