Susan Fournier
Susan Fournier
Allen Questrom Professor in Management, Boston University
Verifierad e-postadress på bu.edu
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Consumers and their brands: Developing relationship theory in consumer research
S Fournier
Journal of consumer research 24 (4), 343-373, 1998
100171998
When good brands do bad
J Aaker, S Fournier, SA Brasel
Journal of Consumer research 31 (1), 1-16, 2004
21272004
When good brands do bad
J Aaker, S Fournier, SA Brasel
Journal of Consumer research 31 (1), 1-16, 2004
21272004
Paradoxes of technology: Consumer cognizance, emotions, and coping strategies
DG Mick, S Fournier
Journal of Consumer research 25 (2), 123-143, 1998
15261998
Rediscovering satisfaction
S Fournier, DG Mick
Journal of marketing 63 (4), 5-23, 1999
14411999
The premature death of relationship marketing
S Fournier, S Dobscha, DG Mick
Harvard business review 76 (1), 42-51, 1998
12341998
Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
S Fournier, JL Yao
International Journal of research in Marketing 14 (5), 451-472, 1997
11001997
The uninvited brand
S Fournier, J Avery
Business horizons 54 (3), 193-207, 2011
9822011
Secrets of customer relationship management: It's all about how you make them feel
JG Barnes
McGraw-Hill Companies, 2001
9662001
Getting brand communities right
S Fournier, L Lee
Harvard business review 87 (4), 105-111, 2009
7402009
Getting brand communities right
S Fournier, L Lee
Harvard business review 87 (4), 105-111, 2009
7402009
Brands matter: An empirical demonstration of the creation of shareholder value through branding
TJ Madden, F Fehle, S Fournier
Journal of the academy of Marketing Science 34 (2), 224-235, 2006
6292006
A consumer-brand relationship framework for strategic brand management.
SM Fournier
6181996
A brand as a character, a partner and a person: Three perspectives on the question of brand personality
J Aaker, S Fournier
ACR North American Advances, 1995
5961995
Some theoretical and popular notions concerning materialism
M Richins, S Fournier
Journal of Social Behavior and Personality 6 (6), 403-414, 1991
4671991
Brands as relationship partners: Warmth, competence, and in-between
S Fournier, C Alvarez
Journal of Consumer Psychology 22 (2), 177-185, 2012
2792012
Brands and their meaning makers
CT Allen, S Fournier, F Miller
Handbook of consumer psychology, 781-822, 2008
2562008
Lessons learned about consumers’ relationships with their brands
S Fournier
Handbook of brand relationships 5, 23, 2009
2412009
Meaning-based framework for the study of consumer-object relations
S Fournier
ACR North American Advances, 1991
2101991
Consumer resistance: societal motivations, consumer manifestations, and implications in the marketing domain
S Fournier
ADVANCES IN CONSUMER RESEARCH, VOL. XXV 25, 88-90, 1998
1931998
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Artiklar 1–20