Wyatt Schrock
Wyatt Schrock
Verified email at msu.edu
Cited by
Cited by
Better together: Trait competitiveness and competitive psychological climate as antecedents of salesperson organizational commitment and sales performance
WA Schrock, DE Hughes, FQ Fu, KA Richards, E Jones
Marketing Letters 27 (2), 351-360, 2016
JPSSM since the beginning: intellectual cornerstones, knowledge structure, and thematic developments
WA Schrock, Y Zhao, DE Hughes, KA Richards
Journal of Personal Selling & Sales Management 36 (4), 321-343, 2016
On the nature of international sales and sales management research: a social network–analytic perspective
WA Schrock, Y Zhao, KA Richards, DE Hughes, MS Amin
Journal of Personal Selling & Sales Management 38 (1), 56-77, 2018
Fair trade awareness: Exploring its relationship to public policy and sustainable outcomes
DH Pearcy, WA Schrock
Research in Business and Economics Journal 9, 1, 2014
Effectual selling in service ecosystems
H Wang, WA Schrock, A Kumar, DE Hughes
Journal of Personal Selling & Sales Management, 1-16, 2020
The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson Performance: An Abstract
Y Liu, W Schrock, Y Zhao
Academy of Marketing Science Annual Conference, 369-370, 2019
Connections that Sell: Assessing the Determinants of Salesperson’s Ambidextrous Behavior
A Kalra, W Schrock, FV Vizcaino
Back to the Future: Revisiting the Foundations of Marketing, 483, 2018
Can Hostage Negotiation Skills Reduce Salesperson Deviant Behavior?
JE Cicala, WA Schrock
Back to the Future: Revisiting the Foundations of Marketing, 265, 2018
Protecting Brand Value: Walking the Talk After the Sale
J Le Bon, D Hughes, W Schrock, D Merunka
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing†…, 2016
Brand relevance and the effects of product proliferation across product categories
Y Zhao, Y Zhang, JF Wang, WA Schrock, RJ Calantone
Journal of the Academy of Marketing Science, 1-19, 0
What We Studied
KA Richards, W Schrock, Y Zhao, DE Hughes
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