Elsamari Botha
Elsamari Botha
University of Stellenbosch Business School
Verified email at usb.ac.za - Homepage
Cited by
Cited by
Is integrated reporting the silver bullet of financial communication? A stakeholder perspective from South Africa
R Rensburg, E Botha
Public Relations Review 40 (2), 144-152, 2014
To share or not to share: the role of content and emotion in viral marketing
E Botha, M Reyneke
Journal of Public Affairs 13 (2), 160-171, 2013
Should new online stores invest in social presence elements? The effect of social presence on initial trust formation
A Ogonowski, A Montandon, E Botha, M Reyneke
Journal of Retailing and Consumer Services 21 (4), 482-491, 2014
How sociable? An exploratory study of university brand visibility in social media
M Farshid, L Pitt, E Botha
South African Journal of Business Management 42 (2), 43-51, 2011
A means to an end: Using political satire to go viral
E Botha
Public Relations Review 40 (2), 363-374, 2014
How employees engage with B2B brands on social media: Word choice and verbal tone
CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt
Industrial Marketing Management 81, 130-137, 2019
Managing new media
E Bortha, AJ Mills
Online consumer behavior, 83-99, 2012
Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns
M Wilson, K Robson, E Botha
Business Horizons 60 (2), 247-253, 2017
Branded flash mobs: Moving toward a deeper understanding of consumers’ responses to video advertising
P Grant, E Botha, J Kietzmann
Journal of Interactive Advertising 15 (1), 28-42, 2015
Employee brand engagement on social media: Managing optimism and commonality
CS Pitt, E Botha, JJ Ferreira, J Kietzmann
Business Horizons 61 (4), 635-642, 2018
South African management literature over the past fifteen years: Content analysis of the three top South African management journals
E Botha, N Lilford, L Pitt
South African Journal of Business Management 42 (4), 89-98, 2011
Relationship antecedents that impact on outcomes of strategic stakeholder alliances
E Botha, DLR Van der Waldt
African Journal of Business Management 4 (8), 1629-1638, 2010
The influence of product knowledge on the relative importance of extrinsic product attributes of wine
J Robertson, C Ferreira, E Botha
Journal of wine research 29 (3), 159-176, 2018
How to grow the sharing economy? Create Prosumers!
B Lang, E Botha, J Robertson, JA Kemper, R Dolan, J Kietzmann
Australasian Marketing Journal (AMJ) 28 (3), 58-66, 2020
Emotions and sentiment: An exploration of artist websites
C Pitt, J Kietzmann, E Botha, Å Wallström
Journal of Public Affairs 18 (2), e1653, 2018
Product involvement and the relative importance of health endorsements
AC Montandon, A Ogonowski, E Botha
Journal of Food Products Marketing 23 (6), 649-667, 2017
Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana
AB Jibril, MA Kwarteng, M Pilik, E Botha, CN Osakwe
Sustainability 12 (3), 854, 2020
The influence of social presence on online purchase intention: An experiment with different product types
E Botha, M Reyneke
Looking forward, looking back: Drawing on the past to shape the future of …, 2016
Customer relationship satisfaction and revenge behaviors: Examining the effects of power
S Mdakane, A Muhia, T Rajna, E Botha
African Journal of Business Management 6 (39), 10445-10457, 2012
Where to visit, what to drink? A cross-national perspective on wine estate brand personalities
SC Morrish, L Pitt, J Vella, E Botha
International Journal of Wine Business Research, 2017
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