| Teens’ concern for privacy when using social networking sites: An analysis of socialization agents and relationships with privacy-protecting behaviors Y Feng, W Xie Computers in Human Behavior 33, 153-162, 2014 | 232 | 2014 |
| An expert with whom I can identify: The role of narratives in influencer marketing Y Feng, H Chen, Q Kong International Journal of Advertising 40 (7), 972-993, 2021 | 149 | 2021 |
| Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building C Lou, Q Xie, Y Feng, W Kim Journal of Product & Brand Management 28 (7), 773-786, 2019 | 117 | 2019 |
| Consumer responses to femvertising: A data-mining case of Dove’s “Campaign for Real Beauty” on YouTube Y Feng, H Chen, L He Journal of Advertising 48 (3), 292-301, 2019 | 111 | 2019 |
| Digital divide 2.0: The role of social networking sites in seeking health information online from a longitudinal perspective Y Feng, W Xie Journal of Health Communication 20 (1), 60-68, 2015 | 99 | 2015 |
| The state of augmented reality advertising around the globe: A multi-cultural content analysis Y Feng, B Mueller Journal of Promotion Management 25 (4), 453-475, 2019 | 76 | 2019 |
| Are you connected? Evaluating information cascades in online discussion about the# RaceTogether campaign Y Feng Computers in Human Behavior 54, 43-53, 2016 | 76 | 2016 |
| Privacy concerns, perceived intrusiveness, and privacy controls: an analysis of virtual try-on apps Y Feng, Q Xie Journal of Interactive Advertising 19 (1), 43-57, 2019 | 61 | 2019 |
| The key to 360-degree video advertising: an examination of the degree of narrative structure Y Feng, Q Xie, C Lou Journal of Advertising 48 (2), 137-152, 2019 | 56 | 2019 |
| A sponsorship disclosure is not enough? How advertising literacy intervention affects consumer reactions to sponsored influencer posts C Lou, W Ma, Y Feng Journal of Promotion Management 27 (2), 278-305, 2020 | 46 | 2020 |
| Facilitator or inhibitor? The use of 360-degree videos for immersive brand storytelling Y Feng Journal of Interactive Advertising 18 (1), 28-42, 2018 | 45 | 2018 |
| Measuring the content characteristics of videos featuring augmented reality advertising campaigns Y Feng, Q Xie Journal of Research in Interactive Marketing 12 (4), 489-508, 2018 | 38 | 2018 |
| Transnational cultural flows: An analysis of women's magazines in China K Frith, Y Feng Chinese Journal of Communication 2 (2), 158-173, 2009 | 36 | 2009 |
| The global and local influences in the portrayal of women's roles: Content analysis of women's magazines in China Y Feng, K Karan Journal of Media and Communication Studies 3 (2), 33, 2011 | 31 | 2011 |
| Ad creativity via augmented reality technology in online video ads: The differential role of novelty, message usefulness, and ad-consumer association Y Feng, Q Xie Journal of Promotion Management 25 (6), 907-933, 2019 | 27 | 2019 |
| The growth of international women’s magazines in China and the role of transnational advertising Y Feng, K Frith Journal of Magazine and New Media Research 10 (1), 1-14, 2008 | 25 | 2008 |
| How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing Q Xie, Y Feng International Journal of Advertising 42 (2), 317-343, 2023 | 24 | 2023 |
| Demystifying novelty effects: An analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns Y Feng, Q Xie Journal of current issues & research in advertising 40 (1), 36-53, 2019 | 24 | 2019 |
| How consumers react to woke advertising: methodological triangulation based on social media data and self-report data Y Feng, H Chen, HY Ahn Journal of Research in Interactive Marketing 15 (4), 529-548, 2021 | 22 | 2021 |
| International women's magazines in China: Global and local perspectives K Karan, Y Feng Chinese Journal of Communication 2 (3), 348-366, 2009 | 19 | 2009 |
