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Kojo Kakra Twum, PhD
Kojo Kakra Twum, PhD
Presbyterian University, Ghana
Verified email at presbyuniversity.edu.gh - Homepage
Title
Cited by
Cited by
Year
Using the UTAUT, personal innovativeness and perceived financial cost to examine student’s intention to use E-learning
KK Twum, D Ofori, G Keney, B Korang-Yeboah
Journal of Science and Technology Policy Management 13 (3), 713-737, 2022
742022
Achieving university libraries user loyalty through user satisfaction: the role of service quality
KK Twum, M Adams, S Budu, RAA Budu
Journal of Marketing for Higher Education 32 (1), 54-72, 2022
442022
Tax Knowledge and Tax Compliance of Small and Medium Enterprises in Ghana
KK Twum
South East Asia Journal of Contemporary Business, Economics and Law 21 (5 …, 2020
412020
Intention to vaccinate against COVID-19: a social marketing perspective using the theory of planned behaviour and health belief model
KK Twum, D Ofori, GKQ Agyapong, AA Yalley
Journal of Social Marketing 11 (4), 549-574, 2021
382021
The influence of Public University library service quality and library Brand image on user loyalty
KK Twum, AA Yalley, GKQ Agyapong, D Ofori
International Review on Public and Nonprofit Marketing 18, 207-227, 2021
282021
The relationship between individual entrepreneurial orientation, network ties, and entrepreneurial intention of undergraduate students: implications on entrepreneurial education
KK Twum, PA Kwakwa, D Ofori, A Nkukpornu
Entrepreneurship Education 4, 39-66, 2021
282021
Examining students’ satisfaction with online learning during the Covid-19 pandemic-an extended UTAUT2 approach
JPB Kosiba, R Odoom, H Boateng, KK Twum, IK Abdul-Hamid
Journal of Further and Higher Education 46 (7), 988-1005, 2022
252022
Determining mobile money service customer satisfaction and continuance usage through service quality
KK Twum, JPB Kosiba, RE Hinson, AYB Gabrah, EN Assabil
Journal of Financial Services Marketing 28 (1), 30-42, 2023
152023
Responsible management in emerging markets: a multisectoral focus
EK Adae, JPB Kosiba, RE Hinson, KK Twum, N Newman, FF Nutsugah
Springer Nature, 2021
92021
Does corporate social responsibility enhance political marketing?
KK Twum, JP Kosiba, IK Abdul-Hamid, R Hinson
Journal of Nonprofit & Public Sector Marketing 34 (1), 71-101, 2022
82022
Green consumer behaviour
AA Yalley, KK Twum
Green Marketing in Emerging Markets: Strategic and Operational Perspectives …, 2021
72021
Green Integrated Marketing Communication
KK Twum, AA Yalley
Green Marketing in Emerging Markets: Strategic and Operational Perspectives …, 2021
72021
Enhancing public sector quality performance using total quality management in developing economies
KK Twum, GKQ Agyapong, Z Sulemana, MK Amaniampong, NA Nyarko
New Public Management in Africa: Contemporary Issues, 205-238, 2022
42022
Communicating corporate social responsibility initiatives: A focus on COVID-19
KK Twum, RK Nimako
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022
32022
The new public management (NPM) and outsourcing: An African perspective
A Dadzie, C Aboagye-Otchere, KK Twum
New Public Management in Africa: Contemporary Issues, 181-204, 2022
32022
Determining university library loyalty using library service quality of a public university in Ghana
S Budu, PJ Korkuvi, KK Twum, RAA Budu
Library Philosophy and Practice 5395, 2021
32021
Social Media and E-Government Services in Africa
EK Adae, KK Twum, RE Hinson, HI Duh, DA Odame
Social Media and Africa's Public Sector: Perspectives on Contemporary Issues …, 2023
22023
Ethical Social Media Marketing in Africa
RE Hinson, KK Twum, E Arhin
Digital Business in Africa: Social Media and Related Technologies, 17-39, 2022
22022
Introduction to Africa's Entrepreneurial Landscape
PA Igwe, RE Hinson, DG Rugara, DNA Odame, KK Twum, P Rambe
The Future of Entrepreneurship in Africa, 1-10, 2023
12023
CSR and community development: A focus on firms in the extractive sector in Africa
P Ansu-Mensah, KK Twum, GKQ Agyapong, RK Nimako
Corporate Social Responsibility in Developing Countries: Challenges in the …, 2023
12023
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