Roberta Bocconcelli
Roberta Bocconcelli
Associate Professor, Urbino University
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SMEs and marketing: a systematic literature review
R Bocconcelli, M Cioppi, F Fortezza, B Francioni, A Pagano, E Savelli, ...
International Journal of Management Reviews 20 (2), 227-254, 2018
Social media as a resource in SMEs’ sales process
R Bocconcelli, M Cioppi, A Pagano
Journal of Business & Industrial Marketing, 2017
Is local sourcing out of fashion in the globalization era? Evidence from Italian mechanical industry
A Tunisini, R Bocconcelli, A Pagano
Industrial Marketing Management 40 (6), 1012-1023, 2011
Reconfiguring supplier relationships between local and global: History matters
A Tunisini, R Bocconcelli
Industrial Marketing Management 38 (6), 671-678, 2009
The quantitative journey in a qualitative landscape: developing a data collection model and a quantitative methodology in business network studies
E Baraldi, R Bocconcelli
Management Decision, 2001
External interaction as a means of making changes in a company: The role of purchasing in a major turnaround for Ducati
R Bocconcelli, H Håkansson
The IMP journal 2 (2), 25-37, 2008
Network relationships and corporate acquisitions outcomes
R Bocconcelli, I Snehota, A Tunisini
The IMP Journal 1 (2), 1-55, 2006
Aligning marketing and purchasing for new value creation
P Matthyssens, R Bocconcelli, A Pagano, L Quintens
Industrial Marketing Management 52, 60-73, 2016
A business network perspective on unconventional entrepreneurship: A case from the cultural sector
A Pagano, F Petrucci, R Bocconcelli
Journal of Business Research 92, 455-464, 2018
Interacting with large customers: Resource development in small b2b suppliers
R Bocconcelli, F Murmura, A Pagano
Industrial Marketing Management 70, 101-112, 2018
Resource Interaction in Furniture Networks
E Baraldi, R Bocconcelli, A Söderlund
Relating Design, Distribution and IT, Nordiske Organisasjonsstudier 3 (4), 2001, 2001
La costellazione del mobile nel Pesarese. Un'analisi interpretativa.
R Bocconcelli, A Tunisini
Aspi Ins-edit, 2001
“Made in Italy”: The Italian contribution to the development of business marketing discipline and practices
R Bocconcelli, R Grandinetti, A Tunisini
Journal of Business-to-Business Marketing 22 (3), 161-196, 2015
Medie imprese in sviluppo: gli assetti relazionali nei processi di integrazione post-acquisitiva
A Tunisini, R Bocconcelli
Piccola Impresa/Small Business, 2013
Creazione di valore e canali di marketing: alcune riflessioni sull’industria del mobile
R Bocconcelli
Value networks e canali di marketing
R Bocconcelli
Edizioni Goliardiche, 2004
The relationship between marketing and purchasing for value innovation in business-to-business markets
R Bocconcelli, A Tunisini
The IMP Journal 6 (1), 85-97, 2012
ICT e supply network distrettuali: dinamiche in atto nel settore meccanico
R Bocconcelli, A Tunisini
Carocci, 2007
Corporate acquisitions and market relationships
AL Tunisini, R Bocconcelli
21st IMP Conference, Rotterdam, RSM Erasmus University, 2005
SME in IMP research: a missing actor?
R Bocconcelli, A Pagano
31st IMP Conference, Kolding, Denmark, 2015
Systemet kan inte utföra åtgärden just nu. Försök igen senare.
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