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Mark Lang
Mark Lang
Department of Marketing, The University of Tampa
Verifierad e-postadress på ut.edu - Startsida
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Private labels: The role of manufacturer identification, brand loyalty and image on purchase intention
C Calvo Porral, MF Lang
British Food Journal 117 (2), 506-522, 2015
1602015
Consumers’ evolving definition and expectations for local foods
M Lang, J Stanton, Y Qu
British Food Journal 116 (11), 1808-1820, 2014
1272014
Consumer acceptance of blending plant-based ingredients into traditional meat-based foods: Evidence from the meat-mushroom blend
M Lang
Food Quality and Preference 79, 103758, 2020
1192020
Core dimensions of food-related lifestyle: A new instrument for measuring food involvement, innovativeness and responsibility
K Brunsø, D Birch, J Memery, Á Temesi, Z Lakner, M Lang, D Dean, ...
Food Quality and Preference 91, 104192, 2021
642021
How and why restaurant patrons value locally sourced foods and ingredients
M Lang, A Lemmerer
International Journal of Hospitality Management, 2019
542019
How crowdsourcing improves prediction of market-oriented outcomes
M Lang, N Bharadwaj, CA Di Benedetto
Journal of Business Research 69 (10), 4168-4176, 2016
512016
An empirical test of experiential shopping in food retailing
M Lang, NH Hooker
British Food Journal 115 (5), 639-652, 2013
472013
A comparison of organic-certified versus non-certified natural foods: Perceptions and motives and their influence on purchase behaviors
M Lang, AC Rodrigues
Appetite 168, 105698, 2022
262022
The effects of special displays on shopping behavior
SC Wang, M Lang
Journal of Retailing and Consumer Services 23, 125-132, 2015
212015
Simulated attention-tracking methodologies: an examination of measurement efficacy
M Lang, J Kelley, K Moore
Journal of food products marketing 22 (8), 872-890, 2016
22016
Consumer response to retailer-supplier brand exclusivity arrangements
M Lang, J Hunt
Journal of Food Products Marketing 20 (2), 115-131, 2014
22014
Impact of an Innovative Video Demonstration on Perceptions and Attitudes Toward McDonald’s Product Quality
M Lang, G Beemer, P Fernandez Gaviria
Journal of Food Products Marketing 27 (5), 243-254, 2021
12021
How the Structure of Benefits for Sustainably Raised Seafood May Differ in the USA: Implications for Wider Market Adoption
MF Lang, AC Rodrigues
Journal of International Food & Agribusiness Marketing 33 (1), 84-103, 2021
12021
Improving marketing forecasting through Collective market intelligence
MF Lang
Theses and Dissertations, 2012
12012
Predicting food consumer and customer behavior
Á Temesi, Z Lakner, K Brunsø, KG Grunert, D Dean, M Lang, J Memery
2022
Private labels
MF Lang
British Food Journal 117 (2), 506-522, 2015
2015
Conference PROCEEDINGS Part 4
J Stanton, M Lang, K Grunert
2014
Doctoral Dissertation Award: The Institute Of Food Products Marketing
J Stanton, M Lang
Holistic Marketing Management Journal 4 (4), 32-34, 2014
2014
INSTITUTE OF Foo D PRO DU CTS M RKE ‘I ‘ING
J Stanton, M Lang
2013
Conference PROCEEDINGS Part
J Stanton, M Lang, V Laszlo
2013
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Artiklar 1–20