| Dimensions of privacy concern among online consumers KB Sheehan, MG Hoy Journal of public policy & marketing 19 (1), 62-73, 2000 | 903 | 2000 |
| Gender differences in privacy-related measures for young adult Facebook users MG Hoy, G Milne Journal of interactive advertising 10 (2), 28-45, 2010 | 633 | 2010 |
| Using e-mail to survey Internet users in the United States: Methodology and assessment KB Sheehan, MG Hoy Journal of Computer-Mediated Communication 4 (3), JCMC435, 1999 | 523 | 1999 |
| # Sponsored# Ad: Agency perspective on influencer marketing campaigns CC Childers, LL Lemon, MG Hoy Journal of Current Issues & Research in Advertising 40 (3), 258-274, 2019 | 491 | 2019 |
| Flaming, complaining, abstaining: How online users respond to privacy concerns KB Sheehan, MG Hoy Journal of advertising 28 (3), 37-51, 1999 | 468 | 1999 |
| The Aad‐Ab‐PI relationship in children: The impact of brand familiarity and measurement timing JE Phelps, MG Hoy Psychology & marketing 13 (1), 77-105, 1996 | 325 | 1996 |
| How French advertising professionals develop creative strategy RE Taylor, MG Hoy, E Haley Journal of Advertising 25 (1), 1-14, 1996 | 190 | 1996 |
| Smart devices, smart decisions? Implications of parents’ sharenting for children’s online privacy: An investigation of mothers AK Fox, MG Hoy Journal of Public Policy & Marketing 38 (4), 414-432, 2019 | 142 | 2019 |
| Measuring sponsorship transparency in the age of native advertising BW Wojdynski, NJ Evans, MG Hoy Journal of Consumer Affairs 52 (1), 115-137, 2018 | 141 | 2018 |
| Parenting “YouTube natives”: The impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos NJ Evans, MG Hoy, CC Childers Journal of Advertising 47 (4), 326-346, 2018 | 126 | 2018 |
| How sponsorship transparency mitigates negative effects of advertising recognition NJ Evans, BW Wojdynski, M Grubbs Hoy International Journal of Advertising 38 (3), 364-382, 2019 | 98 | 2019 |
| Adherence of prime-time televised advertising disclosures to the “clear and conspicuous” standard: 1990 versus 2002 MG Hoy, JC Andrews Journal of Public Policy & Marketing 23 (2), 170-182, 2004 | 87 | 2004 |
| Coddling our kids: Can parenting style affect attitudes toward advergames? NJ Evans, L Carlson, M Grubbs Hoy Journal of Advertising 42 (2-3), 228-240, 2013 | 80 | 2013 |
| A multifaceted tool for a complex phenomenon: Coding web-based interactivity as technologies for interaction evolve SJ McMillan, MG Hoy, J Kim, C McMahan Journal of Computer-Mediated Communication 13 (4), 794-826, 2008 | 80 | 2008 |
| Parents' presumed persuasion knowledge of children's advergames: The influence of advertising disclosure modality and cognitive load NJ Evans, MG Hoy Journal of Current Issues & Research in Advertising 37 (2), 146-164, 2016 | 63 | 2016 |
| Structural characteristics of televised advertising disclosures: A comparison with the FTC clear and conspicuous standard MG Hoy, MJ Stankey Journal of Advertising 22 (2), 47-58, 1993 | 62 | 1993 |
| Consumer privacy and security protection on church web sites: Reasons for concern MG Hoy, J Phelps Journal of Public Policy & Marketing 22 (1), 58-70, 2003 | 53 | 2003 |
| E-mail surveys: response patterns, process and potential KB Sheehan, MG Hoy Proceedings of the conference-American Academy of Advertising, 231-231, 1997 | 53 | 1997 |
| Animated host-selling advertisements: Their impact on young children's recognition, attitudes, and behavior MG Hoy, CE Young, JC Mowen Journal of Public Policy & Marketing 5 (1), 171-184, 1986 | 47 | 1986 |
| A nation under the influence: the creative strategy process for advertising in Thailand C Punyapiroje, M Morrison, MG Hoy Journal of Current Issues & Research in Advertising 24 (2), 51-65, 2002 | 39 | 2002 |
