| How to create brand engagement on Facebook A Malhotra, CK Malhotra, A See MIT Sloan Management Review 54 (2), 18, 2013 | 338 | 2013 |
| Evaluating customer information breaches as service failures: An event study approach A Malhotra, C Kubowicz Malhotra Journal of Service Research 14 (1), 44-59, 2011 | 186 | 2011 |
| Exploring switching behavior of US mobile service customers A Malhotra, C Kubowicz Malhotra Journal of Services Marketing 27 (1), 13-24, 2013 | 181 | 2013 |
| How to get your messages retweeted A Malhotra, CK Malhotra, A See MIT Sloan Management Review, 2011 | 142 | 2011 |
| How CEOs can leverage twitter CK Malhotra, A Malhotra MIT Sloan Management Review 57 (2), 73, 2016 | 78 | 2016 |
| A relevancy-based services view for driving adoption of wireless web services in the US A Malhotra, CK Malhotra Communications of the ACM 52 (7), 130-134, 2009 | 31 | 2009 |
| Impact of Uniform Surface Roughness on the Aerodynamic Performance of an Axial Compressor Rotor at Different Rotational Speeds A Malhotra, S Goswami, P AM Gas Turbine India Conference 85536, V001T04A004, 2021 | 5 | 2021 |
| Searching for ideas from creative Crowds: The role of examples in problem statements A Malhotra, CK Malhotra Journal of Business Research 164, 113963, 2023 | 3 | 2023 |
