Claudia Kubowicz Malhotra
Claudia Kubowicz Malhotra
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How to create brand engagement on Facebook
A Malhotra, CK Malhotra, A See
MIT Sloan Management Review 54 (2), 18-20, 2013
Exploring switching behavior of US mobile service customers
A Malhotra, CK Malhotra
Journal of Services Marketing, 2013
How to get your messages retweeted
A Malhotra, CK Malhotra, A See
MIT Sloan Management Review 53 (2), 61-66, 2012
Evaluating customer information breaches as service failures: An event study approach
A Malhotra, C Kubowicz Malhotra
Journal of Service Research 14 (1), 44-59, 2011
How CEOs can leverage twitter
CK Malhotra, A Malhotra
MIT Sloan Management Review 57 (2), 73, 2016
A relevancy-based services view for driving adoption of wireless web services in the US
A Malhotra, CK Malhotra
Communications of the ACM 52 (7), 130-134, 2009
How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation
CK Malhotra, A Malhotra
Massachusetts Institute of Technology, 2016
Get More Ideas From the Crowd
CK Malhotra, A Malhotra, BL Bayus
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