Primidya K.M. Soesilo
Primidya K.M. Soesilo
Verifierad e-postadress på binus.edu
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The effect of engagement in online social network on susceptibility to influence
SP Tussyadiah, DR Kausar, PKM Soesilo
Journal of Hospitality & Tourism Research 42 (2), 201-223, 2018
492018
Impact of luxury brand retailer co-branding strategy on potential customers: A cross-cultural study
SC Wang, PK Soesilo, D Zhang
Journal of International Consumer Marketing 27 (3), 237-252, 2015
172015
The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand
F Rahman, PKM Soesilo
Journal of Retailing and Consumer Services 42, 37-46, 2018
162018
The impact of luxury brand-retailer co-branding strategy on consumers’ evaluation of luxury brand image: The case of Taiwan
SC Wang, PK Soesilo, D Zhang, CA Di Benedetto
Interdisciplinary approaches to product design, innovation, & branding in …, 2012
122012
The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products
PKM Soesilo, W Gunadi, IR Arimbi
Journal of Marketing Communications 26 (5), 528-548, 2020
32020
The Effects of Color and Style of Boutique Hotels on Consumer’s Emotion and Perceived Intimacy
AR Anjani, D Rizky, PKM Soesilo
Psychology and Education Journal 58 (2), 3791-3801, 2021
2021
DOES QUALITY ALWAYS MATTER? THE ANTECEDENTS OF INTENTION TO VISIT INDONESIA AS A MEDICAL TOURISM DESTINATION
PKM Soesilo, W Gunadi, J Vandriani
PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 2978-2993, 2020
2020
Social Media Based Fashion Opinion Leadership and Consumer Decision Making
AS Ananda, PKM Soesilo, W Rukmana, KD Susanto
Psychology and Education Journal 57 (9), 321-326, 2020
2020
No longer green with envy: How turning emotions into objects enables consumers to physically destroy them
PKM Soesilo
Theses and Dissertations, 2014
2014
Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative US Strategies
M Lang, PKM Soesilo, R Lancioni
International Journal of Applied Behavioral Economics (IJABE) 1 (4), 1-8, 2012
2012
The Influence of Logo Design Elements on Perceptions of Brand Personality
A Bajaj, S Bond
ACR North American Advances, 2012
2012
The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: the Case of US Versus Taiwan
SC Wang, PK Soesilo, D Zhang, CA Di Benedetto
ACR North American Advances, 2012
2012
An Investigation of Referral-and Comparison-based Social Influence on Social Networking Sites
I Tussyadiah, D Kausar, PKM Soesilo
The 4th Biennial Conference of International Tourism Studies Association, 2012
2012
CONFERENCE PROCEEDING
W Gunadi, J Andreanie, PKM Soesilo
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Artiklar 1–14