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Emma Welch
Emma Welch
University of Mississippi
Verified email at bus.olemiss.edu
Title
Cited by
Cited by
Year
An exploration of the impact of gender on customer engagement
D Gligor, S Bozkurt, E Welch, N Gligor
Journal of Marketing Communications 29 (4), 379-402, 2023
152023
Unpacking the experience of individuals engaging in incentivized false (and genuine) positive reviews: The impact on brand satisfaction
S Bozkurt, E Welch, D Gligor, N Gligor, V Garg, KG Pillai
Journal of Business Research 165, 114077, 2023
22023
Building theoretical sand castles: the case of customer brand engagement
D Gligor, S Bozkurt, E Welch
Journal of Marketing Analytics 11 (3), 297-316, 2023
22023
Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness
E Welch, D Gligor, S Bozkurt
Journal of Product & Brand Management, 2024
2024
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Articles 1–4