Följ
Douglas C. West
Douglas C. West
Verifierad e-postadress på kcl.ac.uk
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Perceptual determinants of nonprofit giving behavior
A Sargeant, JB Ford, DC West
Journal of business research 59 (2), 155-165, 2006
5022006
The definition and measurement of creativity: what do we know?
J El-Murad, DC West
Journal of Advertising research 44 (2), 188-201, 2004
4132004
Strategic marketing: creating competitive advantage
DC West, JB Ford, E Ibrahim
Oxford University Press, USA, 2015
4022015
E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites
AC Valvi, DC West
Journal of Electronic Commerce Research 14 (1), 99, 2013
1742013
Practitioner and customer views of advertising creativity: Same concept, different meaning?
DC West, AJ Kover, A Caruana
Journal of Advertising 37 (4), 35-46, 2008
1712008
Exploring digital corporate social responsibility communications on Twitter
S Okazaki, K Plangger, D West, HD Menéndez
Journal of Business Research 117, 675-682, 2020
1492020
The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study
A Sargeant, DC West, E Jay
Nonprofit Management and Leadership 18 (2), 141-156, 2007
1332007
Risk and creativity in advertising
J El-Murad, DC West
Journal of Marketing Management 19 (5-6), 657-673, 2003
1132003
Purchasing professional services: the case of advertising agencies
DC West
International Journal of Purchasing and Materials Management 33 (2), 2-9, 1997
1121997
Does perception matter?: an empirical analysis of donor behaviour
A Sargeant, DC West, JB Ford
The Service Industries Journal 24 (6), 19-36, 2004
1092004
The measurement of e-marketing orientation (EMO) in business-to-business markets
AM Shaltoni, DC West
Industrial Marketing Management 39 (7), 1097-1102, 2010
1072010
Consumer branded# hashtag engagement: can creativity in TV advertising influence hashtag engagement?
A Stathopoulou, L Borel, G Christodoulides, D West
Psychology & Marketing 34 (4), 448-462, 2017
1032017
Supply chain transparency: A bibliometric review and research agenda
M Montecchi, K Plangger, DC West
International Journal of Production Economics 238, 108152, 2021
1012021
Advertising agency philosophies and employee risk taking
D West, J Ford
Journal of Advertising 30 (1), 77-91, 2001
992001
SARS-CoV-2 infection and venous thromboembolism after surgery: an international prospective cohort study.
C COVIDSurg, C GlobalSurg
Anaesthesia 77 (1), 28-39, 2022
972022
Cross-national creative personalities, processes, and agency philosophies
DC West
Journal of Advertising Research 33 (5), 53-63, 1993
971993
360 [degrees] of creative risk
DC West
Journal of advertising research 39 (1), 39-39, 1999
881999
The role of perceptions in predicting donor value
A Sargeant, DC West, J Ford
Journal of Marketing Management 17 (3-4), 407-428, 2001
872001
Future directions for advertising creativity research
D West, S Koslow, M Kilgour
Journal of Advertising 48 (1), 102-114, 2019
852019
Electronic marketing orientation in the Small and Medium-sized Enterprises context
AM Shaltoni, D West, I Alnawas, T Shatnawi
European Business Review 30 (3), 272-284, 2018
842018
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Artiklar 1–20