Douglas C. West
Douglas C. West
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Perceptual determinants of nonprofit giving behavior
A Sargeant, JB Ford, DC West
Journal of business research 59 (2), 155-165, 2006
3662006
The definition and measurement of creativity: what do we know?
J El-Murad, DC West
Journal of Advertising research 44 (2), 188-201, 2004
3092004
Strategic marketing: creating competitive advantage
DC West, J Ford, E Ibrahim
Oxford University Press, USA, 2015
2762015
Practitioner and customer views of advertising creativity: same concept, different meaning?
DC West, AJ Kover, A Caruana
Journal of Advertising 37 (4), 35-46, 2008
1382008
E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites
AC Valvi, DC West
Journal of Electronic Commerce Research 14 (1), 99, 2013
1082013
Purchasing professional services: the case of advertising agencies
DC West
International Journal of Purchasing and Materials Management 33 (2), 2-9, 1997
1011997
The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study
A Sargeant, DC West, E Jay
Nonprofit Management and Leadership 18 (2), 141-156, 2007
952007
Does perception matter?: an empirical analysis of donor behaviour
A Sargeant, DC West, JB Ford
The Service Industries Journal 24 (6), 19-36, 2004
912004
Risk and creativity in advertising
J El-Murad, DC West
Journal of Marketing Management 19 (5-6), 657-673, 2003
902003
Cross-national creative personalities, processes, and agency philosophies
DC West
Journal of Advertising Research 33 (5), 53-63, 1993
871993
Advertising agency philosophies and employee risk taking
D West, J Ford
Journal of Advertising 30 (1), 77-91, 2001
852001
360 [degrees] of Creative Risk
DC West
Journal of advertising research 39 (1), 39-39, 1999
751999
The role of perceptions in predicting donor value
A Sargeant, DC West, J Ford
Journal of Marketing Management 17 (3-4), 407-428, 2001
742001
Conceptualizing brand values in the charity sector: the relationship between sector, cause and organization
A Sargeant, J Hudson, DC West
The Service Industries Journal 28 (5), 615-632, 2008
712008
Widening the appeal of charity
A Sargeant, J Ford, DC West
International Journal of Nonprofit and Voluntary Sector Marketing 5 (4), 318-332, 2000
712000
The measurement of e-marketing orientation (EMO) in business-to-business markets
AM Shaltoni, DC West
Industrial Marketing Management 39 (7), 1097-1102, 2010
672010
Direct and interactive marketing
A Sargeant, D West
652001
Advertising client‐agency relationships
DC West, SJ Paliwoda
European Journal of Marketing, 1996
611996
Multinational competition in the British advertising agency business, 1936-1987
D West
The Business History Review, 467-501, 1988
581988
Match game: Linking sponsorship congruence with communication outcomes
GP Prendergast, D Poon, DC West
Journal of Advertising Research 50 (2), 214-226, 2010
562010
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Artiklar 1–20