| Marketing to the (new) generations: summary and perspectives D Chaney, M Touzani, K Ben Slimane Journal of Strategic Marketing 25 (3), 179-189, 2017 | 275 | 2017 |
| The perceived credibility of quality labels: a scale validation with refinement S Moussa, M Touzani International Journal of Consumer Studies 32 (5), 526-533, 2008 | 142 | 2008 |
| Ranking marketing journals using the Google Scholar-based hg-index S Moussa, M Touzani Journal of informetrics 4 (1), 107-117, 2010 | 125 | 2010 |
| Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities EC Hirschman, AA Ruvio, M Touzani Journal of the Academy of marketing Science 39, 429-448, 2011 | 75 | 2011 |
| Brand loyalty: Impact of cognitive and affective variables M Touzani, A Temessek Universitas Galatiensis, 2009 | 62 | 2009 |
| A literature review of service research since 1993 S Moussa, M Touzani Journal of Service Science 2, 173-212, 2010 | 51 | 2010 |
| Contextual and cultural determinants of entrepreneurship in pre-and post-revolutionary Tunisia: Analysing the discourse of young potential and actual entrepreneurs M Touzani, F Jlassi, A Maalaoui, RBH Hassine Journal of Small Business and Enterprise Development 22 (1), 160-179, 2015 | 43 | 2015 |
| Country-of-origin and emerging countries: revisiting a complex relationship M Touzani, S Fatma, L Mouna Meriem Qualitative Market research: An international journal 18 (1), 48-68, 2015 | 43 | 2015 |
| Connecto ergo sum! An exploratory study of the motivations behind the usage of connected objects M Touzani, AA Charfi, P Boistel, MC Niort Information & Management 55 (4), 472-481, 2018 | 42 | 2018 |
| How real are virtual experiences? For a better understanding of virtual experiences and their impact on consumers’ real life A Trabelsi-Zoghlami, M Touzani European Journal of Marketing 53 (8), 1612-1636, 2019 | 37 | 2019 |
| The moderating role of attachment styles in emotional bonding with service providers S Moussa, M Touzani Journal of Consumer Behaviour 16 (2), 145-160, 2017 | 34 | 2017 |
| Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries F Smaoui, F Abdellah Kilani, M Touzani Journal of Product & Brand Management 25 (2), 148-159, 2016 | 30 | 2016 |
| Cultural syncretism and Ramadan observance: Consumer research visits Islam M Touzani, EC Hirschman Advances in Consumer Research 35 (1), 374-380, 2008 | 30 | 2008 |
| Ranking marketing journals using the search engine Google Scholar M Touzani, S Moussa Marketing Education Review 20 (3), 229-247, 2010 | 28 | 2010 |
| Customer‐service firm attachment: what it is and what causes it? S Moussa, M Touzani International Journal of Quality and Service Sciences 5 (3), 337-359, 2013 | 27 | 2013 |
| Le processus de validation des échelles de mesure: fiabilité et validité M Touzani, T Salaani Marketing 11 (3), 73, 2000 | 27 | 2000 |
| Marketing communications, acculturation in situ, and the legacy of colonialism in revolutionary times M Touzani, EC Hirschman, F Smaoui Journal of Macromarketing 36 (2), 215-228, 2016 | 23 | 2016 |
| How off-track tourists create their own event: a customer-dominant logic perspective BBG Zinelabidine, L Touzani, NB Dahmane, M Touzani Qualitative Market Research: An International Journal 21 (4), 549-566, 2018 | 19 | 2018 |
| Consumer acculturation in situ: the continuing legacy of French colonization in North Africa EC Hirschman, M Touzani Handbook of Islamic Marketing, 114-128, 2011 | 18 | 2011 |
| Les réactions des acheteurs aux modalités de la musique d'ambiance: cas de la notoriété et du style NBEND MOUELHI, M Touzani Revue Française du marketing 194 (4), 65, 2003 | 17 | 2003 |
Ayalla RuvioMarketing professor, Broad College of Business, Michigan State UniversityVerified email at msu.edu
