| Spirituality, moral identity, and consumer ethics: A multi-cultural study SJ Vitell, RA King, K Howie, JF Toti, L Albert, ER Hidalgo, O Yacout Journal of business ethics 139 (1), 147-160, 2016 | 106 | 2016 |
| Consumer participation in cause-related marketing: An examination of effort demands and defensive denial KM Howie, L Yang, SJ Vitell, V Bush, D Vorhies Journal of Business Ethics 147 (3), 679-692, 2018 | 58 | 2018 |
| The effect of cause-related marketing on firm value: A look at Fortune’s most admired all-stars PJ Woodroof, GD Deitz, KM Howie, RD Evans Journal of the Academy of Marketing Science 47 (5), 899-918, 2019 | 16 | 2019 |
| Classroom ready teaching moments DJ Whalen, KK Coker Marketing Education Review 27 (2), 119-123, 2017 | 8 | 2017 |
| What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions PJ Woodroof, KM Howie, HA Syrdal, R VanMeter Journal of Product & Brand Management, 2020 | 3 | 2020 |
| The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof Academy of Marketing Science Annual Conference, 659-660, 2017 | 3 | 2017 |
| THE NOT SO PASSÉ MBA: PODCASTS AS MARKETING CASES RA VanMeter, S Schetzsle, K Howie Marketing Education Review 29 (2), 142-146, 2019 | 2 | 2019 |
| Finding the sweet spot of cause-related marketing: Consumer response to campaign tactics KM Howie | 2 | 2016 |
| Nonprofit quality: What is it and why should nonprofits care? PJ Woodroof, KM Howie, MC Peasley International Journal of Nonprofit and Voluntary Sector Marketing, 2020 | | 2020 |
| University of Lethbridge Pronghorns’ Operation Red Nose Campaign KC Lafreniere, K Howie Social Marketing in Action: Cases from Around the World, 163, 2019 | | 2019 |
| Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing KC Lafreniere, K Howie Social Marketing in Action, 163-174, 2019 | | 2019 |
| Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract K Howie, P Woodroof Academy of Marketing Science World Marketing Congress, 843-844, 2018 | | 2018 |
| Cause-Related Marketing and Shareholder Value: An Event Study Analysis P Woodroof, G Deitz, K Howie Marketing at the Confluence between Entertainment and Analytics, 255-259, 2017 | | 2017 |
| Special Sessions Description: Advancing the Cause of Cause-Related Marketing J Coleman, K Howie, P Woodroof, R VanMeter Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Is Less More For Cause-Related Marketing? K Howie, L Yang ACR North American Advances, 2015 | | 2015 |
| Consumer Participation in Cause-Related Marketing K Howie, L Yang ACR North American Advances, 2014 | | 2014 |
| Positive Effects of Misfit in Sponsorship Relationships: When Misfit Benefits the Brand L Yang, K Howie ACR North American Advances, 2014 | | 2014 |
| Parker J. Woodroof, George D. Deitz KM Howie, RD Evans | | |
