Katharine "Katie" Howie
Katharine "Katie" Howie
Verified email at usm.edu
Title
Cited by
Cited by
Year
Spirituality, moral identity, and consumer ethics: A multi-cultural study
SJ Vitell, RA King, K Howie, JF Toti, L Albert, ER Hidalgo, O Yacout
Journal of business ethics 139 (1), 147-160, 2016
1062016
Consumer participation in cause-related marketing: An examination of effort demands and defensive denial
KM Howie, L Yang, SJ Vitell, V Bush, D Vorhies
Journal of Business Ethics 147 (3), 679-692, 2018
582018
The effect of cause-related marketing on firm value: A look at Fortune’s most admired all-stars
PJ Woodroof, GD Deitz, KM Howie, RD Evans
Journal of the Academy of Marketing Science 47 (5), 899-918, 2019
162019
Classroom ready teaching moments
DJ Whalen, KK Coker
Marketing Education Review 27 (2), 119-123, 2017
82017
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
PJ Woodroof, KM Howie, HA Syrdal, R VanMeter
Journal of Product & Brand Management, 2020
32020
The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract
K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof
Academy of Marketing Science Annual Conference, 659-660, 2017
32017
THE NOT SO PASSÉ MBA: PODCASTS AS MARKETING CASES
RA VanMeter, S Schetzsle, K Howie
Marketing Education Review 29 (2), 142-146, 2019
22019
Finding the sweet spot of cause-related marketing: Consumer response to campaign tactics
KM Howie
22016
Nonprofit quality: What is it and why should nonprofits care?
PJ Woodroof, KM Howie, MC Peasley
International Journal of Nonprofit and Voluntary Sector Marketing, 2020
2020
University of Lethbridge Pronghorns’ Operation Red Nose Campaign
KC Lafreniere, K Howie
Social Marketing in Action: Cases from Around the World, 163, 2019
2019
Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing
KC Lafreniere, K Howie
Social Marketing in Action, 163-174, 2019
2019
Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract
K Howie, P Woodroof
Academy of Marketing Science World Marketing Congress, 843-844, 2018
2018
Cause-Related Marketing and Shareholder Value: An Event Study Analysis
P Woodroof, G Deitz, K Howie
Marketing at the Confluence between Entertainment and Analytics, 255-259, 2017
2017
Special Sessions Description: Advancing the Cause of Cause-Related Marketing
J Coleman, K Howie, P Woodroof, R VanMeter
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
Is Less More For Cause-Related Marketing?
K Howie, L Yang
ACR North American Advances, 2015
2015
Consumer Participation in Cause-Related Marketing
K Howie, L Yang
ACR North American Advances, 2014
2014
Positive Effects of Misfit in Sponsorship Relationships: When Misfit Benefits the Brand
L Yang, K Howie
ACR North American Advances, 2014
2014
Parker J. Woodroof, George D. Deitz
KM Howie, RD Evans
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Articles 1–18