| Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism SF Bernritter, PWJ Verlegh, EG Smit Journal of Interactive Marketing 33 (1), 27-42, 2016 | 221 | 2016 |
| Too good to be true: the role of online reviews’ features in probability to buy E Maslowska, EC Malthouse, SF Bernritter International Journal of Advertising 36 (1), 142-163, 2017 | 159 | 2017 |
| Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media SAM Vermeer, T Araujo, SF Bernritter, G van Noort International Journal of Research in Marketing 36 (3), 492-508, 2019 | 153 | 2019 |
| Disentangling location-based advertising: The effects of location congruency and medium type on consumers' ad attention and brand choice PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ... International Journal of Advertising 36 (2), 356-367, 2017 | 74 | 2017 |
| Warning: You are being primed! The effect of a warning on the impact of subliminal ads T Verwijmeren, JC Karremans, SF Bernritter, W Stroebe, DHJ Wigboldus Journal of Experimental Social Psychology 49 (6), 1124-1129, 2013 | 62 | 2013 |
| “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ... Journal of Business Research 91, 277-285, 2018 | 60 | 2018 |
| Behaviorally targeted location-based mobile marketing SF Bernritter, PE Ketelaar, F Sotgiu Journal of the Academy of Marketing Science, 2021 | 58 | 2021 |
| Self-persuasion as marketing technique: the role of consumers’ involvement SF Bernritter, I van Ooijen, BCN Müller European Journal of Marketing 51 (5/6), 1075-1090, 2017 | 51 | 2017 |
| ‘We’are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements SF Bernritter, AC Loermans, PWJ Verlegh, EG Smit International Journal of Advertising 36 (1), 107-120, 2017 | 50 | 2017 |
| How advertising in offline media drives reach of and engagement with brands on Facebook HAM Voorveld, T Araujo, SF Bernritter, E Rietberg, R Vliegenthart International Journal of Advertising 37 (5), 785-805, 2018 | 40 | 2018 |
| “Don’t Worry, We are Here for You”: Brands as External Source of Control During the COVID-19 Pandemic PWJ Verlegh, SF Bernritter, V Gruber, N Schartman, F Sotgiu Journal of Advertising, 2021 | 29 | 2021 |
| The effect of online customer reviews’ characteristics on sales E Maslowska, EC Malthouse, SF Bernritter Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2017 | 19 | 2017 |
| On the trajectory of discrimination: A meta-analysis and forecasting survey capturing 44 years of field experiments on gender and hiring decisions M Schaerer, C Du Plessis, MHB Nguyen, RCM Van Aert, L Tiokhin, ... Organizational Behavior and Human Decision Processes 179, 104280, 2023 | 12 | 2023 |
| Consumers’ online brand endorsements SF Bernritter, PWJ Verlegh, EG Smit Advertising in new formats and media, 189-209, 2016 | 11 | 2016 |
| Mobile technology and advertising: Moving the research agenda forward SF Bernritter, S Okazaki, DC West Journal of Advertising 51 (4), 407-410, 2022 | 10 | 2022 |
| Machine learning in marketing: Recent progress and future research directions D Herhausen, SF Bernritter, EWT Ngai, A Kumar, D Delen Journal of Business Research 170, 114254, 2024 | 8 | 2024 |
| I am not what I like: Endorsing brands on social media negatively affects consumers’ self-evaluation SF Bernritter, AC Loermans, A W. Eigenraam, PWJ Verlegh Journal of Interactive Marketing 57 (1), 159-175, 2022 | 8 | 2022 |
| Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements SF Bernritter Advances in Advertising Research (Vol. VI): The Digital, the Classic, the …, 2016 | 8 | 2016 |
| Editorial for the Special Issue “Machine Learning in Marketing” D Herhausen, SF Bernritter, EWT Ngai, A Kumar, D Delen Journal of Business Research 170, 114254, 2024 | 1 | 2024 |
| Brand metrics that matter DG Muntinga, S Bernritter Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, 2017 | | 2017 |
Peeter VerleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamVerifierad e-postadress på vu.nl
