Wesley R. Hartmann
Wesley R. Hartmann
Graduate School of Busienss, Stanford University
Verifierad e-postadress på stanford.edu - Startsida
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Modeling social interactions: Identification, empirical methods and policy implications
WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ...
Marketing letters 19 (3), 287-304, 2008
2842008
Demand estimation with social interactions and the implications for targeted marketing
WR Hartmann
Marketing science 29 (4), 585-601, 2010
1352010
Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program
WR Hartmann, VB Viard
Quantitative Marketing and Economics 6 (2), 109-137, 2008
1132008
Advertising effects in presidential elections
BR Gordon, WR Hartmann
Marketing Science 32 (1), 19-35, 2013
1082013
Intertemporal effects of consumption and their implications for demand elasticity estimates
WR Hartmann
Quantitative Marketing and Economics 4 (4), 325-349, 2006
902006
Retail competition and the dynamics of demand for tied goods
WR Hartmann, HS Nair
Marketing Science 29 (2), 366-386, 2010
872010
Internet versus television advertising: A brand-building comparison
M Draganska, WR Hartmann, G Stanglein
Journal of Marketing Research, 2014
832014
Super bowl ads
WR Hartmann, D Klapper
Marketing Science 37 (1), 78-96, 2018
562018
Advertising competition in presidential elections
BR Gordon, WR Hartmann
Quantitative Marketing and Economics 14 (1), 1-40, 2016
45*2016
Identifying causal marketing mix effects using a regression discontinuity design
W Hartmann, HS Nair, S Narayanan
Marketing Science 30 (6), 1079-1097, 2011
362011
Empirical analysis of metering price discrimination: Evidence from concession sales at movie theaters
R Gil, WR Hartmann
Marketing Science 28 (6), 1046-1062, 2009
332009
Recent advances in structural econometric modeling: Dynamics, product positioning and entry
JP Dubé, K Sudhir, A Ching, GS Crawford, M Draganska, JT Fox, ...
Marketing letters 16 (3), 209-224, 2005
312005
Airing your dirty laundry: Vertical integration, reputational capital, and social networks
R Gil, WR Hartmann
The Journal of Law, Economics, & Organization 27 (2), 219-244, 2011
27*2011
Welfare effects of home automation technology with dynamic pricing
B Bollinger, WR Hartmann
Stanford University, Graduate School of Business Research Papers, 2015
252015
Information vs. Automation and implications for dynamic pricing
BK Bollinger, WR Hartmann
Management Science 66 (1), 290-314, 2020
162020
The role and determinants of concession sales in movie theaters: Evidence from the Spanish exhibition industry
R Gil, WR Hartmann
Review of industrial organization 30 (4), 325-347, 2007
132007
Quantity-based price discrimination using frequency reward programs
WR Hartmann, VB Viard
Summer Institute in Competitive Strategy, Conference presentation …, 2005
102005
Quality vs. variety: Trading larger screens for more shows in the era of digital cinema
A Rao, WR Hartmann
Quantitative Marketing and Economics 13 (2), 117-134, 2015
92015
Identification using border approaches and IVs
X Li, WR Hartmann, T Amano
Available at SSRN 3402187, 2019
52019
Nonparametric Identification of Causal Marketing-Mix Effects Using a Regression Discontinuity Design
W Hartmann, HS Nair, S Narayanan
working paper, Stanford University, 2010
52010
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Artiklar 1–20