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Candice Hollenbeck
Candice Hollenbeck
Marketing Department, University of Georgia
Verifierad e-postadress på uga.edu - Startsida
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Consumers' use of brands to reflect their actual and ideal selves on Facebook
CR Hollenbeck, AM Kaikati
International Journal of Research in Marketing 29 (4), 395-405, 2012
4942012
Consumer activism on the internet: The role of anti-brand communities
CR Hollenbeck, GM Zinkhan
Advances in consumer research 33, 479, 2006
3602006
Retail spectacles and brand meaning: Insights from a brand museum case study
CR Hollenbeck, C Peters, GM Zinkhan
Journal of Retailing 84 (3), 334-353, 2008
3082008
An exploratory investigation of consumers' perceptions of wireless advertising
C Peters, CH Amato, CR Hollenbeck
Journal of advertising 36 (4), 129-145, 2007
2292007
Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart
CR Hollenbeck, GM Zinkhan
Consumption, Markets and Culture 13 (3), 325-345, 2010
2252010
Are contextual advertisements effective? The moderating role of complexity in banner advertising
K Yeun Chun, J Hee Song, CR Hollenbeck, JH Lee
International Journal of Advertising 33 (2), 351-371, 2014
852014
Not just a party in the parking lot: An exploratory investigation of the motives underlying the ritual commitment of football tailgaters
JM Drenten, C Okleshen Peters, T Leigh, CR Hollenbeck
Sport Marketing Quarterly 18 (2), 2009
802009
Gift giving: a community paradigm
CR Hollenbeck, C Peters, GM Zinkhan
Psychology & Marketing 23 (7), 573-595, 2006
792006
Distance learning trends and benchmarks: Lessons from an online MBA program
CR Hollenbeck, GM Zinkhan, W French
Marketing Education Review 15 (2), 39-52, 2005
732005
Designing for all: Consumer response to inclusive design
VM Patrick, CR Hollenbeck
Journal of consumer psychology 31 (2), 360-381, 2021
722021
Enhancing student learning in marketing courses: An exploration of fundamental principles for website platforms
CR Hollenbeck, CH Mason, JH Song
Journal of Marketing Education 33 (2), 171-182, 2011
642011
The value of social presence in mobile communications
JH Song, CR Hollenbeck
The Service Industries Journal 35 (11-12), 611-632, 2015
442015
Conceptualizing sense of membership in a sport fan community
B Mastromartino, JJ Zhang, CR Hollenbeck, DW Suggs, DP Connaughton
Journal of Sport Behavior 42 (3), 332-364, 2019
352019
The value of human warmth: social presence cues and computer-mediated communications.
JH Song, CR Hollenbeck, GM Zinkhan
Advances in Consumer Research 35, 2008
302008
Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications
B Mastromartino, JJ Wang, DW Suggs, CR Hollenbeck, JJ Zhang
Communication & Sport 10 (6), 1229-1256, 2022
292022
Mastering survivorship: How brands facilitate the transformation to heroic survivor
CR Hollenbeck, VM Patrick
Journal of Business Research 69 (1), 73-82, 2016
242016
E-collaborative networks: a case study on the new role of the sales force
CR Hollenbeck, GM Zinkhan, W French, JH Song
Journal of Personal Selling & Sales Management 29 (2), 125-136, 2009
242009
A behavioural model of brand community member involvement: A conceptual framework and empirical results
C Peters, CR Hollenbeck
Journal of Customer behaviour 4 (3), 385-424, 2005
132005
Online anti-brand communities as a new form of social action in adult education
CR Hollenbeck
92005
Managing interactive communications with customers: The effects of social presence cues, personalization, the speed of feedback and situation
JH Song, CR Hollenbeck, GM Zinkhan
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014
42014
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Artiklar 1–20