Salma Karray
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Could co-op advertising be a manufacturer's counterstrategy to store brands?
S Karray, G Zaccour
Journal of Business research 59 (9), 1008-1015, 2006
1732006
A dynamic model for advertising and pricing competition between national and store brands
S Karray, G Martín-Herrán
European Journal of Operational Research 193 (2), 451-467, 2009
1122009
Effectiveness of coop advertising programs in competitive distribution channels
S Karray, G Zaccour
International Game Theory Review 9 (02), 151-167, 2007
1072007
Cooperative advertising in a supply chain with retail competition
S Karray, SH Amin
International Journal of Production Research 53 (1), 88-105, 2015
712015
A differential game of advertising for national and store brands
S Karray, G Zaccour
Dynamic games: Theory and applications, 213-229, 2005
682005
Periodicity of pricing and marketing efforts in a distribution channel
S Karray
European Journal of Operational Research 228 (3), 635-647, 2013
572013
Cooperative promotions in the distribution channel
S Karray
Omega 51, 49-58, 2015
542015
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
P De Giovanni, S Karray, G Martín-Herrán
European Journal of Operational Research 272 (2), 465-480, 2019
352019
Effectiveness of retail joint promotions under different channel structures
S Karray
European Journal of Operational Research 210 (3), 745-751, 2011
342011
Investigating the relationship between advertising and pricing in a channel with private label offering: A theoretic model
S Karray, G Martín-Herrán
Review of Marketing Science 6 (1), 1-37, 2008
332008
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
S Karray, G Martín-Herrán, SP Sigué
International Journal of Production Economics 184, 21-32, 2017
312017
The effectiveness of movie trailer advertising
S Karray, L Debernitz
International Journal of Advertising 36 (2), 368-392, 2017
292017
A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally
S Karray, SP Sigué
Omega 54, 84-100, 2015
242015
Fighting store brands through the strategic timing of pricing and advertising decisions
S Karray, G Martín-Herrán
European Journal of Operational Research 275 (2), 635-647, 2019
182019
Channel coordination with quantity discounts and/or cooperative advertising
S Karray, C Surti
International Journal of Production Research 54 (17), 5317-5335, 2016
182016
Should companies jointly promote their complementary products when they compete in other product categories?
S Karray, SP Sigue
European journal of operational research 255 (2), 620-630, 2016
162016
Offline retailers expanding online to compete with manufacturers: Strategies and channel power
S Karray, SP Sigué
Industrial Marketing Management 71, 203-214, 2018
132018
Modeling reward expiry for loyalty programs in a competitive market
A Bazargan, S Karray, S Zolfaghari
International Journal of Production Economics 193, 352-364, 2017
122017
Assessing the profitability of cooperative advertising programs in competing channels
S Karray, G Martín-Herrán, G Zaccour
International Journal of Production Economics 187, 142-158, 2017
122017
‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis
A Bazargan, S Karray, S Zolfaghari
European Journal of Operational Research 2 (1), 621-630, 2018
92018
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Artiklar 1–20