| Could co-op advertising be a manufacturer's counterstrategy to store brands? S Karray, G Zaccour Journal of Business research 59 (9), 1008-1015, 2006 | 173 | 2006 |
| A dynamic model for advertising and pricing competition between national and store brands S Karray, G Martín-Herrán European Journal of Operational Research 193 (2), 451-467, 2009 | 112 | 2009 |
| Effectiveness of coop advertising programs in competitive distribution channels S Karray, G Zaccour International Game Theory Review 9 (02), 151-167, 2007 | 107 | 2007 |
| Cooperative advertising in a supply chain with retail competition S Karray, SH Amin International Journal of Production Research 53 (1), 88-105, 2015 | 71 | 2015 |
| A differential game of advertising for national and store brands S Karray, G Zaccour Dynamic games: Theory and applications, 213-229, 2005 | 68 | 2005 |
| Periodicity of pricing and marketing efforts in a distribution channel S Karray European Journal of Operational Research 228 (3), 635-647, 2013 | 57 | 2013 |
| Cooperative promotions in the distribution channel S Karray Omega 51, 49-58, 2015 | 54 | 2015 |
| Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising P De Giovanni, S Karray, G Martín-Herrán European Journal of Operational Research 272 (2), 465-480, 2019 | 35 | 2019 |
| Effectiveness of retail joint promotions under different channel structures S Karray European Journal of Operational Research 210 (3), 745-751, 2011 | 34 | 2011 |
| Investigating the relationship between advertising and pricing in a channel with private label offering: A theoretic model S Karray, G Martín-Herrán Review of Marketing Science 6 (1), 1-37, 2008 | 33 | 2008 |
| Cooperative advertising for competing manufacturers: The impact of long-term promotional effects S Karray, G Martín-Herrán, SP Sigué International Journal of Production Economics 184, 21-32, 2017 | 31 | 2017 |
| The effectiveness of movie trailer advertising S Karray, L Debernitz International Journal of Advertising 36 (2), 368-392, 2017 | 29 | 2017 |
| A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally S Karray, SP Sigué Omega 54, 84-100, 2015 | 24 | 2015 |
| Fighting store brands through the strategic timing of pricing and advertising decisions S Karray, G Martín-Herrán European Journal of Operational Research 275 (2), 635-647, 2019 | 18 | 2019 |
| Channel coordination with quantity discounts and/or cooperative advertising S Karray, C Surti International Journal of Production Research 54 (17), 5317-5335, 2016 | 18 | 2016 |
| Should companies jointly promote their complementary products when they compete in other product categories? S Karray, SP Sigue European journal of operational research 255 (2), 620-630, 2016 | 16 | 2016 |
| Offline retailers expanding online to compete with manufacturers: Strategies and channel power S Karray, SP Sigué Industrial Marketing Management 71, 203-214, 2018 | 13 | 2018 |
| Modeling reward expiry for loyalty programs in a competitive market A Bazargan, S Karray, S Zolfaghari International Journal of Production Economics 193, 352-364, 2017 | 12 | 2017 |
| Assessing the profitability of cooperative advertising programs in competing channels S Karray, G Martín-Herrán, G Zaccour International Journal of Production Economics 187, 142-158, 2017 | 12 | 2017 |
| ‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis A Bazargan, S Karray, S Zolfaghari European Journal of Operational Research 2 (1), 621-630, 2018 | 9 | 2018 |
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