| What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies L Chen, Y Yan, AN Smith Journal of the Academy of Marketing Science 51 (1), 198-221, 2023 | 32 | 2023 |
| Entrepreneurial orientation in multinational corporations: antecedents and effects L Chen, S Zou, H Xu, Y Chen Management International Review 60, 123-148, 2020 | 21 | 2020 |
| Easy to start, hard to persist: antecedents and outcomes of entrepreneurial persistence in online marketplaces Y Chen, L Chen, S Zou, H Hou International Journal of Electronic Commerce 25 (4), 469-496, 2021 | 17 | 2021 |
| Seller creative selling in social commerce L Chen, F Zhu, M Mantrala, N Wang International Journal of Advertising 40 (2), 272-291, 2021 | 17 | 2021 |
| Seller information sharing in online marketplaces L Chen, F Zhu Journal of Marketing Management 37 (11-12), 1191-1218, 2021 | 16 | 2021 |
| The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce L Chen, F Zhu, M Mantrala European Journal of Marketing 55 (2), 363-384, 2021 | 13 | 2021 |
| Factors affecting family firms’ communication behaviour: A cross-cultural study L Chen, F Zhu, S Zou, Y Chen International Journal of Advertising 38 (2), 276-295, 2019 | 10 | 2019 |
| Linking passion to performance in the social commerce community: The role of collaborative information exchange Y Chen, L Chen, R Smith Journal of Business Venturing Insights 18, e00351, 2022 | 3 | 2022 |
| Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos Y Chen, L Chen, Y Pan Journal of Marketing Management, 1-29, 2024 | 2 | 2024 |
| The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics L Chen, Y Chen, Y Pan European Journal of Marketing, 2024 | | 2024 |
| Catch-up innovation in emerging market multinationals L Chen University of Missouri--Columbia, 2020 | | 2020 |
fengxia zhuAssociate Professor of Marketing, Cleveland State UniversityVerifierad e-postadress på csuohio.edu
