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Rita Martenson
Rita Martenson
Professor of Marketing, University of Gothenburg
Verifierad e-postadress på handels.gu.se
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Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands
R Martenson
International journal of retail & distribution management 35 (7), 544-555, 2007
8072007
Marknadskommunikation: kunden, varumärket, lönsamheten
R Mårtenson
Studentlitteratur, 2009
180*2009
Is standardisation of marketing feasible in culture‐bound industries? A European case study
R Martenson
International Marketing Review 4 (3), 7-17, 1987
1521987
Consumer choice criteria in retail bank selection
R Martenson
International Journal of Bank Marketing 3 (2), 64-74, 1985
1431985
Advertising strategies and information content in American and Swedish advertising: A comparative content analysis in cross-cultural copy research
R Martenson
International Journal of Advertising 6 (2), 133-144, 1987
1011987
Innovations in multinational retailing: IKEA on the Swedish, Swiss, German, and Austrian furniture markets
R Mårtenson
751981
How financial advisors affect behavioral loyalty
R Martenson
International Journal of Bank Marketing 26 (2), 119-147, 2008
722008
Are men better investors than women? Gender differences in mutual fund and pension investments
R Martenson
Journal of financial services marketing 13, 72-81, 2008
512008
Corporate brand image, satisfaction and store loyalty
C Dennis, T King, R Martenson
International Journal of Retail & Distribution Management 35 (7), 544-555, 2007
502007
Success in complex decision contexts: The impact of consumer knowledge, involvement, and risk willingness on return on investments in mutual funds and stocks
R Martenson
The International Review of Retail, Distribution and Consumer Research 15 (4 …, 2005
382005
When is green a purchase motive? Different answers from different selves
R Martenson
International Journal of Retail & Distribution Management 46 (1), 21-33, 2018
352018
Curiosity motivated vacation destination choice in a reward and variety-seeking perspective
R Martenson
Journal of Retailing and Consumer Services 41, 70-78, 2018
302018
Cross-cultural similarities and differences in multinational retailing
R Martenson
Transnational retailing, 21-31, 1988
301988
Affärsrelationer i Europa: Personliga relationer med medarbetare och kunder i olika kulturer
R Mårtensson
Studentlitteratur, 1998
271998
International advertising in cross-cultural environments
R Martenson
The Global Business, 177-188, 2022
182022
Review of "Structural Equation Modeling with AMOS: Basic Concepts, Applications and Programming"
JE Gustafsson, R Martenson
Contemporary Psychology 47 (4), 2002
13*2002
Varumärket: Strategi och juridik
R Mårtenson, M Ateva, CA Svensson
Studentlitteratur, 2013
122013
Beslutsunderlag i marknadskommunikation
R Mårtenson
Studentlitteratur, 1991
111991
Cross cultural analysis in global marketing: a European case
R Martenson
Marketing in the 1990s and Beyond, Proceedings of the Second World Marketing …, 1985
91985
The Future Role of Brands on the European Grocery Market
R Mårtenson
Söderberg Research Institute of Commerce, University of Gothenburg, 1992
81992
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Artiklar 1–20