Challenges to modern consumer segmentation in a changing world: The need for a second step LS Amine, JA Smith Multinational Business Review, 2009 | 34 | 2009 |
Survey-based targeting fine-tunes television media planning: A case for accuracy and cost efficiency JA Smith, BA Boyle, HM Cannon Journal of advertising research 50 (4), 428-439, 2010 | 16 | 2010 |
A Data-overlay approach to synthesizing single-source data HM Cannon, JA Smith, DL Williams Journal of Advertising 36 (4), 7-18, 2007 | 14 | 2007 |
A Data-overlay approach to synthesizing single-source data HM Cannon, JA Smith, DL Williams Journal of Advertising 36 (4), 7-18, 2007 | 14 | 2007 |
Immediate Feedback and Assessment Technique (IF-AT) testing forms: An overview of the tool and uses JA Smith Developments in Business Simulation and Experiential Learning: Proceedings …, 2013 | 9 | 2013 |
The changing academic environment: What role will experiential learning play in the survival of higher education JW Gentry, M Kaulbach, JA Smith, R Simon, AH Feinstein, AC Burns Developments in Business Simulation and Experiential Learning: Proceedings …, 2015 | 5 | 2015 |
The effects of materialism, religiosity and economic development on satisfaction with life in global consumer environments K Lehnert, JA Smith, J Wiseman Review of Business 37 (2), 100-120, 2017 | 4 | 2017 |
The ABSEL classicos initiative HM Cannon, JA Smith Simulation & Gaming 35 (2), 294-307, 2004 | 4 | 2004 |
The genesis and future of the ABSEL" classicos" initiative HM Cannon, JA Smith Developments in Business Simulation and Experiential Learning: Proceedings …, 2003 | 3 | 2003 |
The genesis and future of the ABSEL" classicos" initiative HM Cannon, JA Smith Developments in Business Simulation and Experiential Learning: Proceedings …, 2003 | 3 | 2003 |
Modern vs Postmodern Consumer Segmentation in International Business: A Comparative Analysis and Research Agenda JA Smith, LS Amine Revolution in Marketing: Market Driving Changes, 141-141, 2015 | 2 | 2015 |
Under the Radar: A conversation about evidence circumvention, manipulation, and fabrication ET Herron, E Shough, JA Smith Journal of Accounting Education 60, 100797, 2022 | 1 | 2022 |
Distance Learning And ABSEL: Revisited For The Nth Plus 1 Time JW Gentry, M Kaulbach, JA Smith, R Simon, AH Feinstein Developments in Business Simulation and Experiential Learning: Proceedings …, 2014 | 1 | 2014 |
The relationship between classified difficulty and implausible distractors in multiple-choice questions JA Smith, JR Dickinson International Journal for Business Education 157 (1), 2, 2017 | | 2017 |
Modern vs. Postmodern Consumer Segmentation in International Marketing: A Comparative Analysis and Research Agenda JA Smith, LS Amine DEVELOPMENTS IN MARKETING SCIENCE 29, 141, 2006 | | 2006 |
An Evaluation of a Distributed Learning Course: A Students'-Eye Perspective JA Smith Developments in Business Simulation and Experiential Learning: Proceedings …, 2004 | | 2004 |
Research Strategy and the BKL: Getting the Most from the ABSEL Archives JA Smith, HM Cannon Developments in Business Simulation and Experiential Learning: Proceedings …, 2004 | | 2004 |