Ronald Paul Hill
Ronald Paul Hill
professor of marketing
Verifierad e-postadress på american.edu
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The impact of perceived corporate social responsibility on consumer behavior
KL Becker-Olsen, BA Cudmore, RP Hill
Journal of business research 59 (1), 46-53, 2006
22702006
Corporate social responsibility in the 21st century: A view from the world's most successful firms
J Snider, RP Hill, D Martin
Journal of Business ethics 48 (2), 175-187, 2003
8962003
Using the analytic hierarchy process to structure the supplier selection procedure
RL Nydick, RP Hill
International Journal of purchasing and materials management 28 (2), 31-36, 1992
6871992
The homeless in America: An examination of possessions and consumption behaviors
RP Hill, M Stamey
Journal of consumer research 17 (3), 303-321, 1990
4321990
Homeless women, special possessions, and the meaning of “home”: An ethnographic case study
RP Hill
Journal of consumer Research 18 (3), 298-310, 1991
4231991
Corporate social responsibility and socially responsible investing: A global perspective
RP Hill, T Ainscough, T Shank, D Manullang
Journal of business ethics 70 (2), 165-174, 2007
3942007
The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games
R Terlutter, ML Capella
Journal of advertising 42 (2-3), 95-112, 2013
3522013
The impact of sponsor fit on brand equity: The case of nonprofit service providers
KL Becker-Olsen, RP Hill
Journal of service research 9 (1), 73-83, 2006
3022006
Neuromarketing and consumer free will
RM Wilson, J Gaines, RP Hill
Journal of consumer affairs 42 (3), 389-410, 2008
2372008
Managing across generations in the 21st century: Important lessons from the ivory trenches
RP Hill
Journal of Management Inquiry 11 (1), 60-66, 2002
2212002
An exploration of voter responses to political advertisements
RP Hill
Journal of Advertising 18 (4), 14-22, 1989
2081989
Life satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid
KD Martin, R Paul Hill
Journal of Consumer Research 38 (6), 1155-1168, 2012
2032012
The beauty myth and female consumers: The controversial role of advertising
DL Stephens, RP Hill, C Hanson
Journal of Consumer Affairs 28 (1), 137-153, 1994
1751994
Impoverished consumers and consumer behavior: the case of AFDC mothers
RP Hill, DL Stephens
Journal of Macromarketing 17 (2), 32-48, 1997
1701997
Corporate social responsibility: an examination of individual firm behavior
RP Hill, D Stephens, I Smith
Business and Society Review 108, 339-364, 2003
1582003
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands
KL Becker-Olsen, CR Taylor, RP Hill, G Yalcinkaya
Journal of International Marketing 19 (2), 30-44, 2011
1542011
Family transitions during grief: Discontinuities in household consumption patterns
JW Gentry, PF Kennedy, C Paul, RP Hill
Journal of Business Research 34 (1), 67-79, 1995
1521995
Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel
DL Stephens, RP Hill, K Bergman
Journal of business research 37 (3), 193-200, 1996
1311996
The vulnerability of those grieving the death of a loved one: Implications for public policy
JW Gentry, PF Kennedy, K Paul, RP Hill
Journal of Public Policy & Marketing 14 (1), 128-142, 1995
1311995
Improving service encounters through resource sensitivity: The case of health care delivery in an Appalachian community
RG Lee, JL Ozanne, RP Hill
Journal of Public Policy & Marketing 18 (2), 230-248, 1999
1231999
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Artiklar 1–20