Development of a scale to measure the perceived benefits and risks of online shopping S Forsythe, C Liu, D Shannon, LC Gardner Journal of interactive marketing 20 (2), 55-75, 2006 | 1507 | 2006 |
Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance J Kang, C Liu, SH Kim International Journal of consumer studies 37 (4), 442-452, 2013 | 577 | 2013 |
Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping C Liu, S Forsythe Journal of retailing and consumer services 18 (1), 101-109, 2011 | 123 | 2011 |
Sustaining online shopping: Moderating role of online shopping motives C Liu, S Forsythe Journal of Internet Commerce 9 (2), 83-103, 2010 | 105 | 2010 |
Motivations and obstacles for fashion renting: A cross-cultural comparison C Lang, S Seo, C Liu Journal of Fashion Marketing and Management: An International Journal 23 (4 …, 2019 | 86 | 2019 |
Post‐adoption online shopping continuance C Liu, S Forsythe International Journal of Retail & Distribution Management 38 (2), 97-114, 2010 | 81 | 2010 |
The entrepreneurial motivations, cognitive factors, and barriers to become a fashion entrepreneur: A direction to curriculum development for fashion entrepreneurship education C Lang, C Liu International Journal of Fashion Design, Technology and Education 12 (2 …, 2019 | 69 | 2019 |
Clothing consumption during the COVID-19 pandemic: Evidence from mining tweets C Liu, S Xia, C Lang Clothing and Textiles Research Journal 39 (4), 314-330, 2021 | 68 | 2021 |
Post-disaster coping and recovery: The role of perceived changes in the retail facilities C Liu, WC Black, FC Lawrence, MEB Garrison Journal of Business Research 65 (5), 641-647, 2012 | 52 | 2012 |
Modeling consumer adoption of the Internet as a shopping medium: An integrated perspective C Liu Cambria Press, 2004 | 48 | 2004 |
Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability? C Lang, CM Armstrong, C Liu Fashion and Textiles 3, 1-15, 2016 | 46 | 2016 |
Why forward viral fashion messages? The moderating roles of consumers’ fashion traits and message orientation C Kobia, C Liu Journal of Internet Commerce 16 (3), 287-308, 2017 | 27 | 2017 |
Beyond adoption: sustaining online shopping C Liu, S Forsythe, WC Black The International Review of Retail, Distribution and Consumer Research 21 (1 …, 2011 | 26 | 2011 |
Style and fit customization: a web content mining approach to evaluate online mass customization experiences C Lang, S Xia, C Liu Journal of Fashion Marketing and Management: An International Journal 25 (2 …, 2021 | 25 | 2021 |
Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels Y Liang, C Liu Journal of Global Fashion Marketing 10 (3), 228-245, 2019 | 25 | 2019 |
Post-disaster consumer coping: Consumption adjustment C Liu, W Black ACR Asia-Pacific Advances, 2011 | 19 | 2011 |
College students’ acceptance of online mass-customized athletic shoes Y Liang, C Liu, LB McRoberts Fashion and Textiles 4, 1-16, 2017 | 15 | 2017 |
Teen girls’ adoption of a virtual fashion world C Kobia, C Liu Young Consumers 17 (4), 419-432, 2016 | 15 | 2016 |
Parenting, peer influence, and role model on compulsive buying tendencies of early adolescent consumers C Liu, R Laird ACR North American advances, 2008 | 12 | 2008 |
An evolving information system based on data mining knowledge to support customer relationship management M Ren, Z Chen, C Liu, G Chen 2008 IEEE Symposium on Advanced Management of Information for Globalized …, 2008 | 11 | 2008 |