Följ
Kunal Swani
Kunal Swani
Professor of Marketing, Wright State University
Verifierad e-postadress på wright.edu
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Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
K Swani, BP Brown, GR Milne
Industrial marketing management 43 (5), 873-881, 2014
4492014
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
K Swani, GR Milne, BP Brown, AG Assaf, N Donthu
Industrial Marketing Management 62, 77-87, 2017
4432017
Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies
K Swani, G Milne, B P. Brown
Journal of Research in Interactive Marketing 7 (4), 269-294, 2013
3912013
Evaluating Facebook brand content popularity for service versus goods offerings
K Swani, G Milne
Journal of Business Research 79 (October), 123-133, 2017
1262017
The impact of violent humor on advertising success: A gender perspective
K Swani, MG Weinberger, CS Gulas
Journal of Advertising 42 (4), 308-319, 2013
1102013
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
LI Labrecque, K Swani, AT Stephen
Psychology & Marketing 37 (6), 796-814, 2020
1012020
Interactions between price and price deal
K Swani, B Yoo
Journal of Product & Brand Management 19 (2), 143-152, 2010
982010
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
K Swani, LI Labrecque
Marketing Letters 31 (2), 279-298, 2020
872020
To “free” or not to “free”: Trait predictors of mobile app purchasing tendencies
JB Dinsmore, K Swani, RG Dugan
Psychology & Marketing 34 (2), 227-244, 2017
812017
Managing product safety of imported Chinese goods
B Berman, K Swani
Business Horizons 53 (1), 39-48, 2010
692010
The untapped potential of B2B advertising: A literature review and future agenda
K Swani, BP Brown, SM Mudambi
Industrial Marketing Management 89, 581-593, 2020
682020
Brand communities: A literature review and future research agendas using TCCM approach
D Roy Bhattacharjee, D Pradhan, K Swani
International Journal of Consumer Studies 46 (1), 3-28, 2022
652022
Social media services branding: The use of corporate brand names
K Swani, GR Milne, EG Miller
Journal of Business Research 125, 785-797, 2021
502021
Understanding responses to comedic advertising aggression: the role of vividness and gender identity
MG Weinberger, K Swani, HJ Yoon, CS Gulas
International Journal of Advertising, 2016
452016
Fortune 500 companies' use of twitter communications: A comparison between product and service tweets.
K Swani, GR Milne, C Cromer, BP Brown
International journal of integrated marketing communications 5 (2), 2013
402013
Understanding business student retention during covid-19: roles of service quality, college brand, and academic satisfaction, and stress
K Swani, W Wamwara, K Goodrich, S Schiller, J Dinsmore
Services Marketing Quarterly 43 (3), 329-352, 2022
332022
When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
LI Labrecque, E Markos, K Swani, P Peña
Journal of Business Research 135, 559-571, 2021
332021
Revisiting trust and privacy concern in consumers’ perceptions of marketing information management practices: Replication and extension
K Swani, GR Milne, AN Slepchuk
Journal of Interactive Marketing 56 (1), 137-158, 2021
312021
To app or not to app: A business-to-business seller's decision
K Swani
Industrial Marketing Management 93, 389-400, 2021
292021
Overcoming privacy concerns in consumers’ use of health information technologies: a justice framework
AN Slepchuk, GR Milne, K Swani
Journal of Business Research 141, 782-793, 2022
232022
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