| The corporate brand N Ind The corporate brand, 1-13, 1997 | 880 | 1997 |
| Living the brand: How to transform every member of your organization into a brand champion N Ind Kogan Page Publishers, 2007 | 818 | 2007 |
| The meanings of co‐creation N Ind, N Coates European business review 25 (1), 86-95, 2013 | 679 | 2013 |
| Building brands together: Emergence and outcomes of co-creation N Ind, O Iglesias, M Schultz California Management Review 55 (3), 5-26, 2013 | 481 | 2013 |
| The organic view of the brand: A brand value co-creation model O Iglesias, N Ind, M Alfaro Journal of brand Management 20, 670-688, 2013 | 433 | 2013 |
| The corporate image: Strategies for effective identity programmes N Ind (No Title), 1990 | 313 | 1990 |
| La imagen corporativa N Ind Ediciones Diaz de Santos SA, 1992 | 284 | 1992 |
| Inside out: How employees build value N Ind Journal of Brand Management 10 (6), 393-402, 2003 | 264 | 2003 |
| La imagen corporativa: estrategias para desarrollar programas de identidad eficaces N Ind Ediciones Díaz de Santos, 1992 | 250 | 1992 |
| Branding governance: A participatory approach to the brand building process N Ind, R Bjerke John Wiley & Sons, 2007 | 202 | 2007 |
| Branding on the web: a real revolution? N Ind, MC Riondino Journal of Brand Management 9 (1), 8-19, 2001 | 185 | 2001 |
| Corporate brand identity co-creation in business-to-business contexts O Iglesias, P Landgraf, N Ind, S Markovic, N Koporcic Industrial Marketing Management 85, 32-43, 2020 | 180 | 2020 |
| Beyond branding N Ind Kogan Page Publishers, 2003 | 174 | 2003 |
| The co-creation continuum: From tactical market research tool to strategic collaborative innovation method N Ind, O Iglesias, S Markovic Journal of Brand Management 24, 310-321, 2017 | 173 | 2017 |
| Towards a theory of conscientious corporate brand co-creation: The next key challenge in brand management O Iglesias, N Ind Journal of Brand Management 27 (6), 710-720, 2020 | 133 | 2020 |
| The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity N Ind, R Bjerke Journal of Brand Management 15 (2), 135-145, 2007 | 130 | 2007 |
| Brand together: How co-creation generates innovation and re-energizes brands N Ind, C Fuller, C Trevail Kogan Page Publishers, 2012 | 127 | 2012 |
| An integrated approach to corporate branding N Ind Journal of Brand Management 5 (5), 323-329, 1998 | 124 | 1998 |
| Editorial UM Fayyad Data mining and Knowledge discovery 1 (1), 5, 1997 | 120 | 1997 |
| Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2021 | 89 | 2021 |
Oriol IglesiasFull Professor, ESADE Business SchoolVerifierad e-postadress på esade.edu
