| Spatial competition with endogenous location choices: An application to discount retailing T Zhu, V Singh QME 7 (1), 1-35, 2009 | 140 | 2009 |
| Market structure and competition in the retail discount industry T Zhu, V Singh, MD Manuszak Journal of Marketing Research 46 (4), 453-466, 2009 | 85 | 2009 |
| Local competition, entry, and agglomeration T Zhu, V Singh, A Dukes Quantitative Marketing and Economics 9 (2), 129-154, 2011 | 73* | 2011 |
| Pricing and market concentration in oligopoly markets V Singh, T Zhu Marketing Science 27 (6), 1020-1035, 2008 | 68 | 2008 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer Needs and Solutions 5 (1), 93-106, 2018 | 49 | 2018 |
| Days on market and home sales C Tucker, J Zhang, T Zhu The RAND Journal of Economics 44 (2), 337-360, 2013 | 49 | 2013 |
| Complementarities and the demand for home broadband internet services H Liu, PK Chintagunta, T Zhu Marketing Science 29 (4), 701-720, 2010 | 48 | 2010 |
| Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19 (3), 399-416, 2008 | 47* | 2008 |
| Sensor data and behavioral tracking: Does usage-based auto insurance benefit drivers? M Soleymanian, CB Weinberg, T Zhu Marketing Science 38 (1), 21-43, 2019 | 30* | 2019 |
| Can price matching defeat showrooming C Wu, K Wang, T Zhu University of California, Haas School of Business, Berkeley, 2015 | 26* | 2015 |
| Wireless carriers’ exclusive handset arrangements: An empirical look at the iPhone T Zhu, H Liu, PK Chintagunta Customer Needs and Solutions 2 (2), 177-190, 2015 | 25* | 2015 |
| Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact BS Carnegie, R Wilcox, T Zhu Journal of Relationship Marketing 6 (3-4), 87-116, 2008 | 19 | 2008 |
| Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact BS Carnegie, R Wilcox, T Zhu Journal of Relationship Marketing 6 (3-4), 87-116, 2008 | 19 | 2008 |
| Mobile hailing technology and taxi driving behaviors Y Wang, C Wu, T Zhu Marketing Science 38 (5), 734-755, 2019 | 14* | 2019 |
| How multiple anchors affect judgment: Evidence from the lab and eBay Y Zhang, Y Li, T Zhu Columbia Business School Research Paper, 2014 | 5 | 2014 |
| Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types P Jindal, T Zhu, P Chintagunta, S Dhar Journal of Marketing 84 (2), 114-132, 2020 | 4* | 2020 |
| Point-of-Sale Marketing Mix and Brand Performance-The Moderating Role of Retail Format and Brand Type P Jindal, T Zhu, PK Chintagunta, SK Dhar Kilts Center for Marketing at Chicago Booth–Nielsen Dataset Paper Series, 2-008, 2018 | 3 | 2018 |
| Upselling versus Upsetting Customers? A Model of Intrinsic and Extrinsic Incentives J Ni, Q Shen, T Zhu Working paper, Johns Hopkins University, 2015 | 3 | 2015 |
| The effect of the WIC program on consumption patterns in the cereal category R Khan, T Zhu, S Dhar Quantitative Marketing and Economics 16 (1), 79-109, 2018 | 2 | 2018 |
| Price discrimination and competition in the auto rental industry R Khan, V Singh, T Zhu Unpublished manuscript, 2009 | 2 | 2009 |
