ME Aramendia-Muneta
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ICT impact on competitiveness, innovation and environment
A Ollo-Lķpez, ME Aramendía-Muneta
Telematics and Informatics 29 (2), 204-210, 2012
1552012
ICT impact on tourism industry
ME Aramendia-Muneta, A Ollo-Lopez
International Journal of Management Cases 15 (2), 87-98, 2013
422013
An Overview of the Main Innovations in E-Marketing
ME Aramendia-Muneta
Strategic Marketing in Tourism Services, 289-297, 2012
5*2012
Gender stereotypes in original digital video advertising
ME Aramendia-Muneta, C Olarte-Pascual, L Hatzithomas
Journal of Gender Studies 29 (4), 403-419, 2020
32020
Spread the Word - The Effect of Word of Mouth in E-Marketing
ME Aramendia-Muneta
Commercial Communication in the Digital Age Information or Disinformation? 1 …, 2017
3*2017
Analysis of consumer confusion in the mobile phone market. Exploratory research in Italy and Spain
P De Luca, ME Aramendia-Muneta
8th International Conference Marketing Trends, 2009, 1-23, 2009
32009
The Smartphoners: consumer segmentation by smartphone usage
F De Canio, D Pellegrini, ME Aramendia-Muneta
Mercati e competitivitā 1, 123-144, 2016
22016
e-Bridge to Mobility: A Non-Formal Online Learning European Platform
ME Aramendia-Muneta, JR Galarza-Lanz, M Maņas-Larraz
Case on Formal and Informal E-learning environments: Opportunities and …, 2012
22012
Nuclear energy promoting using collectable cards aimed at children
ME Aramendia-Muneta
Journal of Historical Research in Marketing 12 (1), 75-100, 2020
12020
Spaniards and Spanish Product lmage among the Chinese: Implications for Marketing Strategies
ME Aramendia-Muneta, I Grande-Esteban
Journal of China Marketing 6 (1), 79-95, 2016
12016
Key Image Attributes to Elicit Likes and Comments on Instagram
ME Aramendia-Muneta, C Olarte-Pascual, A Lķpez-Ollo
Journal of Promotion Management, 1-27, 2020
2020
La gestiķn de proyectos aplicada a la formaciķn profesional. Metodología para el aprendizaje por gestiķn de proyectos
M Maņas-Larraz, ME Aramendia-Muneta
2020
Open Social innovation: An Approach to Public Organizations
A Erro-Garcés, ME Aramendia-Muneta
Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for …, 2020
2020
European Capital of Smart Tourism: An Initiative to Promote the Tourism Industry
ME Aramendia-Muneta
Strategic Business Models to Support Demand, Supply, and Destination …, 2020
2020
Consumer attitudes towards mobile advertising: an updated vision
ME Aramendia-Muneta, C Olarte-Pascual
International Journal of Internet Marketing and Advertising 13 (3), 235-252, 2019
2019
Future World Vision through Advertising
ME Aramendia-Muneta
Explorations in Globalization and Glocalization: Marketing History Through …, 2019
2019
Atom Propaganda in Newsreels during the Spanish Dictatorship
ME Aramendia-Muneta
Explorations in Globalization and Glocalization: Marketing History Through …, 2019
2019
Instagram impact on Destination Management Organization
ME Aramendia-Muneta, C Olarte-Pascual, A Ollo-Lķpez
2018 Global Marketing Conference at Tokyo, 775-776, 2018
2018
How to sell Nuclear Energy to the public in the 1950s
ME Aramendia-Muneta, J De la Torre, M del Mar Rubio-Varas
Explorations in Globalization and Glocalization: Marketing History through …, 2017
2017
A critical view of Cause-Related Marketing Communication: the Effect of Pinkwashing on Consumer Behaviour
ME Aramendia-Muneta, P De Luca
22nd International Conference on Corporate and Marketing Communications …, 2017
2017
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Artiklar 1–20