Freeman Wu

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Medförfattare

Adriana SamperArizona State UniversityVerifierad e-postadress på asu.edu
Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityVerifierad e-postadress på duke.edu
Andrea C. MoralesProfessor of Marketing, Arizona State UniversityVerifierad e-postadress på asu.edu
Tobias OtterbringProfessor, University of AgderVerifierad e-postadress på uia.no
Per KristenssonProfessorVerifierad e-postadress på kau.se
Martin ReimannUniversity of ArizonaVerifierad e-postadress på arizona.edu
Gratiana PolUniversity of Southern CaliforniaVerifierad e-postadress på usc.edu
Kelly HawsAnne Marie and Thomas B. Walker, Jr. Professor of Marketing, Vanderbilt UniversityVerifierad e-postadress på vanderbilt.edu
Kevin L. SampleAssistant Professor, University of Rhode IslandVerifierad e-postadress på uri.edu
C. Whan ParkRobert E. Brooker Professor of Marketing, University of Southern CaliforniaVerifierad e-postadress på marshall.usc.edu

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Freeman Wu

Vanderbilt University

Verifierad e-postadress på vanderbilt.edu

consumer behavior aesthetics digital marketing social influence


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It’s too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment F Wu, A Samper, AC Morales, GJ Fitzsimons Journal of Consumer Research 44 (3), 651-672, 2017	102	2017
Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior T Otterbring, F Wu, P Kristensson Psychology & Marketing 38 (9), 1576-1590, 2021	34	2021
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort F Wu, M Reimann, G Pol, CW Park Journal of the Academy of Marketing Science 51 (6), 1245-1265, 2023	7	2023
The messy satiation effect: Understanding how eating messily can accelerate the rate of satiation and reduce consumption F Wu, KL Sample, KL Haws Appetite 159, 105057, 2021	2	2021
When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products F Wu, A Samper, AC Morales, GJ Fitzsimons Journal of Consumer Psychology, 2024		2024
How to Lose Friends and Influence No One: The Documentation Penalty in Social Experiences F Wu Advances in Consumer Research 49, 2021		2021
When Beauty Backfires: Negative Effects of Product and Payment Aesthetics F Wu Arizona State University, 2018		2018
That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People F Wu, A Samper, A Morales, G Fitzsimons ACR North American Advances, 2018		2018
Not Your Mother’s Celebrity Endorsement: Novel Pathways of Celebrity Influence JA Hoegg, A Samper, F Wu, D Mathras, A Morales, L Dunn, A Borah, ... Advances in Consumer Research 44, 2016		2016
Consumers With Stars in Their Eyes: the Influence of Celebrity Product Placement on Brand Perceptions and Behaviors A Samper, F Wu, D Mathras, A Morales ACR North American Advances, 2016		2016
The Impact of Employee Appearance on Consumer Responses to Flattery F Wu, A Samper, A Morales ACR North American Advances, 2015		2015

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