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Axel Stock
Axel Stock
Associate Professor of Marketing
Verified email at ucf.edu - Homepage
Title
Cited by
Cited by
Year
The making of a “hot product”: A signaling explanation of marketers’ scarcity strategy
A Stock, S Balachander
Management science 51 (8), 1181-1192, 2005
3132005
Limited edition products: When and when not to offer them
S Balachander, A Stock
Marketing Science 28 (2), 336-355, 2009
2012009
An empirical analysis of scarcity strategies in the automobile industry
S Balachander, Y Liu, A Stock
Management Science 55 (10), 1623-1637, 2009
1022009
Why bundle discounts can be a profitable alternative to competing on price promotions
S Balachander, B Ghosh, A Stock
Marketing Science 29 (4), 624-638, 2010
552010
Advertising effectiveness, digital video recorders, and product market competition
B Ghosh, A Stock
Marketing Science 29 (4), 639-649, 2010
342010
Quality Signaling via Strikethrough Prices
E Schmidbauer, A Stock
International Journal of Research in Marketing 35 (3), 524-532, 2018
92018
Retailer Dominance and Quality Variation: Observations and a Theoretical Explanation
S Banerjee, A Stock
Journal of Retailing 94 (4), 408-418, 2018
32018
Exclusivity as a Signal of Quality in a Market with Word-of-Mouth Communication
M Ashoori, E Schmidbauer, A Stock
Review of Marketing Science 18 (1), 99-115, 2020
22020
The effects of product scarcity on quality image
A Stock
Purdue University, 2003
12003
Quality disclosure via strikethrough prices
E Schmidbauer, A Stock
2017
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Articles 1–10