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Karen Robson
Karen Robson
Associate Professor of Marketing, Odette School of Business, University of Windsor
Verified email at uwindsor.ca - Homepage
Title
Cited by
Cited by
Year
Is it all a game? Understanding the principles of gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business horizons 58 (4), 411-420, 2015
13082015
Game on: Engaging customers and employees through gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business horizons 59 (1), 29-36, 2016
4452016
Understanding why consumers don't skip pre-roll video ads
C Campbell, F Mattison Thompson, PE Grimm, K Robson
Journal of Advertising 46 (3), 411-423, 2017
1282017
Understanding gamification of consumer experiences
K Robson, K Plangger, J Kietzmann, I McCarthy, L Pitt
Advances in consumer research 42 (1), 352-356, 2014
1252014
Brand management in the era of fake news: narrative response as a strategy to insulate brand value
AJ Mills, K Robson
Journal of Product & Brand Management 29 (2), 159-167, 2020
812020
Making sense of online consumer reviews: A methodology
K Robson, M Farshid, J Bredican, S Humphrey
International Journal of Market Research 55 (4), 521-537, 2013
772013
# BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data
J Paschen, M Wilson, K Robson
European Journal of Marketing 54 (2), 327-350, 2020
552020
Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns
M Wilson, K Robson, E Botha
Business Horizons 60 (2), 247-253, 2017
532017
Deciding when to use tablets for business applications.
L Pitt, P Berthon, K Robson
MIS Quarterly Executive 10 (3), 2011
532011
APC Forum1: Extending Business Values through Wearables.
K Robson, LF Pitt, J Kietzmann
MIS Quarterly Executive 15 (2), 2016
482016
Interoperability: Our exciting and terrifying Web3 future
A Park, M Wilson, K Robson, D Demetis, J Kietzmann
Business Horizons 66 (4), 529-541, 2023
462023
Motivating professional student behavior through a gamified personal branding assignment
K Robson
Journal of Marketing Education 41 (2), 154-164, 2019
392019
Marketing at the base of the pyramid: Perspectives for practitioners and academics
S Beninger, K Robson
Business Horizons 58 (5), 509-516, 2015
362015
Do good, goes bad, gets ugly: Kony 2012
AS Bal, C Archer‐Brown, K Robson, DE Hall
Journal of Public Affairs 13 (2), 202-208, 2013
292013
“Yes, and...”: What improv theater can teach service firms
K Robson, L Pitt, PR Berthon
Business Horizons 58 (4), 357-362, 2015
282015
Little rewards, big changes: Using exercise analytics to motivate sustainable changes in physical activity
K Plangger, C Campbell, K Robson, M Montecchi
Information & Management 59 (5), 103216, 2022
252022
Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge
M Wilson, K Robson, L Pitt
Psychology & Marketing 39 (3), 598-611, 2022
242022
Objective and subjective wine knowledge: Evidence from an online study
K Robson, K Plangger, C Campbell, L Pitt
Proceedings of the 8th international conference of the academy of wine …, 2014
232014
Using cartoons to teach corporate social responsibility: A class exercise
AJ Mills, K Robson, LF Pitt
Journal of Marketing Education 35 (2), 181-190, 2013
222013
The disruptive potential of drones
S Beninger, K Robson
Marketing letters 31 (4), 315-319, 2020
182020
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