| The destructive side of branding: A heuristic model for analyzing the value of branding practice J Bertilsson, J Rennstam Organization 25 (2), 260-281, 2018 | 51 | 2018 |
| The Way Brands Work: Consumers' understanding of the creation and usage of brands J Bertilsson | 46 | 2009 |
| The cynicism of consumer morality J Bertilsson Consumption Markets & Culture 18 (5), 447-467, 2015 | 45 | 2015 |
| Netnografi-en metod för att studera internetbaserad kommunikation J Bertilsson Kvalitativa metoder i strategisk kommunikation, 111-126, 2014 | 33 | 2014 |
| Critical netnography: Conducting critical research online J Bertilsson SAGE Publications, 2014 | 24 | 2014 |
| The slippery relationship between brand ethic and profit J Bertilsson Ephemera 14 (1), 125, 2014 | 22 | 2014 |
| Brand theories: Perspectives on brands and branding J Bertilsson, V Tarnovskaya Studentlitteratur AB, 2017 | 16 | 2017 |
| Governing consumers through freedom J Bertilsson, C Cassinger ACR European Advances, 2011 | 14 | 2011 |
| Sycomorphism in city branding: The case of Amazon HQ2 KR Sullivan, J Rennstam, J Bertilsson Marketing Theory 23 (2), 207-223, 2023 | 3 | 2023 |
| A qualitative study on the factors affecting the phenomenon of COVID-19 vaccine hesitancy in Sweden N Karapetyan, T Nazaryan, F Bardhi, J Bertilsson Master’s Programme in International Marketing and Brand Management, 2021 | 3 | 2021 |
| Brand orientation: Tensions and conflicts in public management J Bertilsson, J Rennstam, K Sullivan Managing Public Services, 119-133, 2021 | 2 | 2021 |
| Mimicry and artistry: Place branders' construction of "good" branding J Bertilsson, J Rennstam, K Sullivan Communication & Language at Work 7 (1), 73-85, 2020 | 2 | 2020 |
| Brand Theories V Tarnovskaya, J Bertilsson, S Ulver, HC Koch Perspectives on brands and branding, Lund: Studentlitteratur, 2017 | 2 | 2017 |
| Consumer-brand Relationships J Bertilsson Studentlitteratur AB, 2017 | 2 | 2017 |
| A picture is worth a thousand words C Garsbo, ES Wittberger, J Bertilsson Master’s thesis. University of Lund: Lund, Retrieved 18 April 2018,(https …, 2014 | 2 | 2014 |
| Nerdery, Snobbery and Connoisseurship: Developing conceptual clarity within the area of refined consumption C Egan-Wyer, S Ulver, J Bertilsson, M Klasson, U Johansson Consumer Culture Theory, 2014 | 1 | 2014 |
| Emerging market (sub) systems and consumption field refinement S Ulver, J Bertilsson, M Klasson, C Egan-Wyer, U Johansson Advances in Consumer Research. Association for Consumer Research (US) 41, 2013 | 1 | 2013 |
| Governing consumers through freedom: A theoretical discussion of the co-creation construct C Cassinger, J Bertilsson European Conference of the Association for Consumer Research, 412-416, 2011 | 1 | 2011 |
| Saving the social legitimacy of marketing: Creating a utopian sustainable future through the concerted use of marketing theory and practice C Egan-Wyer, J Bertilsson | | 2023 |
| A critical typology of “good place branding”: Lessons from place-branding expertise J Bertilsson, K Sullivan, J Rennstam Place Branding and Marketing from a Policy Perspective, 213-226, 2023 | | 2023 |
