| Antecedents of the attraction effect: An information-processing approach S Mishra, UN Umesh, DE Stem Jr Journal of Marketing Research 30 (3), 331-349, 1993 | 361 | 1993 |
| A critical evaluation of the randomized response method: Applications, validation, and research agenda UN Umesh, RA Peterson Sociological Methods & Research 20 (1), 104-138, 1991 | 136 | 1991 |
| E-learning as an emerging entrepreneurial enterprise in universities and firms MQ Huynh, UN Umesh, JS Valacich Communications of the Association for Information Systems 12 (1), 3, 2003 | 116 | 2003 |
| Outsourcing and performance in entrepreneurial firms: contingent relationships with entrepreneurial configurations MS Salimath, JB Cullen, UN Umesh Decision Sciences 39 (3), 359-381, 2008 | 111 | 2008 |
| Interjudge agreement and the maximum value of kappa UN Umesh, RA Peterson, MH Sauber Educational and Psychological Measurement 49 (4), 835-850, 1989 | 100 | 1989 |
| Shopping model of the time‐sensitive consumer UN Umesh, KL Pettit, CS Bozman Decision Sciences 20 (4), 715-729, 1989 | 69 | 1989 |
| Type IV error in marketing research: The investigation of ANOVA interactions UN Umesh, RA Peterson, M McCann-Nelson, R Vaidyanathan Journal of the Academy of Marketing Science 24, 17-26, 1996 | 62 | 1996 |
| Multichannels strategy implementation: The role of channel alignment capabilities DW Wallace, JL Johnson, UN Umesh Decision Sciences 40 (4), 869-900, 2009 | 56 | 2009 |
| A typology of interfirm relationships: the role of information technology and reciprocity P Tong, JL Johnson, UN Umesh, RP Lee Journal of Business & Industrial Marketing 23 (3), 178-192, 2008 | 51 | 2008 |
| Predicting nominal variable relationships with multiple response UN Umesh Journal of Forecasting 14 (7), 585-596, 1995 | 38 | 1995 |
| Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices R Vaidyanathan, P Aggarwal, DE Stem Jr, DD Muehling, UN Umesh Journal of Product & Brand Management 9 (3), 179-192, 2000 | 37 | 2000 |
| Stem. 1993.“Antecedents of the Attraction Effect: An Information-Processing Approach.” S Mishra, UN Umesh, E Donald Journal of Marketing Research 30 (3), 331-49, 0 | 31 | |
| Creating successful entrepreneurial ventures in IT UN Umesh, MQ Huynh, L Jessup Communications of the ACM 48 (6), 82-87, 2005 | 26 | 2005 |
| A Monte Carlo investigation of conjoint analysis index-of-fit: Goodness of fit, significance and power UN Umesh, S Mishra Psychometrika 55, 33-44, 1990 | 26 | 1990 |
| [Getting ideas to market] Current issues faced by technology entrepreneurs UN Umesh, L Jessup, MQ Huynh Communications of the ACM 50 (10), 60-66, 2007 | 23 | 2007 |
| The interplay of task allocation patterns and governance mechanisms in industrial distribution channels JL Johnson, UN Umesh Industrial Marketing Management 31 (8), 665-678, 2002 | 21 | 2002 |
| Effect of level of disaggregation on conjoint cross validations: some comparative findings AM Krieger, PE Green, UN Umesh Decision Sciences 29 (4), 1047-1058, 1998 | 21 | 1998 |
| Attribute importance weights in conjoint analysis: Bias and precision S Mishra, UN Umesh, DE Stem Advances in Consumer Research 16 (1), 605-611, 1989 | 21 | 1989 |
| Transferability of preference models across segments and geographic areas UN Umesh Journal of Marketing 51 (1), 59-70, 1987 | 21 | 1987 |
| Do trademark infringement lawsuits affect brand value: A stock market perspective S Bhagat, UN Umesh Journal of Market-Focused Management 2, 127-148, 1997 | 18 | 1997 |
Ruby LeeFlorida State UniversityVerifierad e-postadress på fsu.edu
