| Networked narratives: Understanding word-of-mouth marketing in online communities RV Kozinets, K De Valck, AC Wojnicki, SJS Wilner Journal of marketing 74 (2), 71-89, 2010 | 2577 | 2010 |
| Virtual communities: A marketing perspective K De Valck, GH Van Bruggen, B Wierenga Decision support systems 47 (3), 185-203, 2009 | 889 | 2009 |
| The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors A Babić Rosario, F Sotgiu, K De Valck, THA Bijmolt Journal of Marketing Research 53 (3), 297-318, 2016 | 596 | 2016 |
| Social commerce: a contingency framework for assessing marketing potential MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann Journal of interactive marketing 27 (4), 311-323, 2013 | 415 | 2013 |
| Virtual communities of consumption: networks of consumer knowledge and companionship K De Valck | 119 | 2005 |
| Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency* K De Valck, F Langerak, PC Verhoef, PWJ Verlegh British Journal of Management 18 (3), 241-256, 2007 | 103 | 2007 |
| The effect of members' satisfaction with a virtual community on member participation F Langerak, PC Verhoef, PWJ Verlegh, K de Valck ERS-2003-004-MKT, 2003 | 61 | 2003 |
| ‘Pixelize me!’: digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs G Kretz, K de Valck Research in consumer behavior 12, 313-329, 2010 | 46 | 2010 |
| The war of the eTribes: Online conflicts and communal consumption K De Valck Consumer tribes 260, 274, 2007 | 46 | 2007 |
| Social control in online communities of consumption: A framework for community management O Sibai, K De Valck, AM Farrell, JM Rudd Psychology & Marketing 32 (3), 250-264, 2015 | 36 | 2015 |
| Satisfaction and participation in virtual communities F Langerak, PC Verhoef, PWJ Verlegh, K Valck ACR North American Advances, 2004 | 36 | 2004 |
| Using blogs to solicit consumer feedback: The role of directive questioning versus no questioning C Balagué, K De Valck Journal of Interactive Marketing 27 (1), 62-73, 2013 | 34 | 2013 |
| Videography in consumer research: Visions for a method on the rise K De Valck, J Rokka, J Hietanen HAL Post-Print, 2009 | 30 | 2009 |
| Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation AB Rosario, K de Valck, F Sotgiu Journal of the Academy of Marketing Science, 1-27, 2020 | 22 | 2020 |
| Marketing as a means to transformative social conflict resolution: lessons from transitioning war economies and the Colombian coffee marketing system A Barrios, K de Valck, CJ Shultz, O Sibai, KC Husemann, ... Journal of Public Policy & Marketing 35 (2), 185-197, 2016 | 18 | 2016 |
| Word-of-mouth in virtual communities: a netnographic analysis K De Valck HAL Post-Print, 2005 | 10 | 2005 |
| Fashion blogging G Kretz, K de Valck The Routledge Companion to Digital Consumption, 62-71, 2013 | 8 | 2013 |
| Lost in translation: The social shaping of marketing messaging RV Kozinets, K de Valck, A Wojnicki, SJS Wilner Marketing Intelligence Review 6 (2), 22-27, 2014 | 7 | 2014 |
| Opening the black box of buzzing bloggers: understanding how consumers deal with the tension between authenticity and commercialism in seeded word of mouth campaigns R Kozinets, KD Valck, S Wilner, A Wojnicki ACR North American Advances, 2008 | 6 | 2008 |
| Keyboard warriors in cyberfights: Conflict in online communities of consumption and its effects on community resources O Sibai, K De Valck, A Farrell, J Rudd Advances in Consumer Research 42, 685-686, 2014 | 5 | 2014 |
Robert V. KozinetsProfessor, University of Southern CaliforniaVerifierad e-postadress på usc.edu
