Kristine DE VALCK
Kristine DE VALCK
Associate Professor of Marketing, HEC Paris
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Networked narratives: Understanding word-of-mouth marketing in online communities
RV Kozinets, K De Valck, AC Wojnicki, SJS Wilner
Journal of marketing 74 (2), 71-89, 2010
Virtual communities: A marketing perspective
K De Valck, GH Van Bruggen, B Wierenga
Decision support systems 47 (3), 185-203, 2009
The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors
A Babić Rosario, F Sotgiu, K De Valck, THA Bijmolt
Journal of Marketing Research 53 (3), 297-318, 2016
Social commerce: a contingency framework for assessing marketing potential
MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann
Journal of interactive marketing 27 (4), 311-323, 2013
Virtual communities of consumption: networks of consumer knowledge and companionship
K De Valck
Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency*
K De Valck, F Langerak, PC Verhoef, PWJ Verlegh
British Journal of Management 18 (3), 241-256, 2007
The effect of members' satisfaction with a virtual community on member participation
F Langerak, PC Verhoef, PWJ Verlegh, K de Valck
ERS-2003-004-MKT, 2003
‘Pixelize me!’: digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
G Kretz, K de Valck
Research in consumer behavior 12, 313-329, 2010
The war of the eTribes: Online conflicts and communal consumption
K De Valck
Consumer tribes 260, 274, 2007
Social control in online communities of consumption: A framework for community management
O Sibai, K De Valck, AM Farrell, JM Rudd
Psychology & Marketing 32 (3), 250-264, 2015
Satisfaction and participation in virtual communities
F Langerak, PC Verhoef, PWJ Verlegh, K Valck
ACR North American Advances, 2004
Using blogs to solicit consumer feedback: The role of directive questioning versus no questioning
C Balagué, K De Valck
Journal of Interactive Marketing 27 (1), 62-73, 2013
Videography in consumer research: Visions for a method on the rise
K De Valck, J Rokka, J Hietanen
HAL Post-Print, 2009
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
AB Rosario, K de Valck, F Sotgiu
Journal of the Academy of Marketing Science, 1-27, 2020
Marketing as a means to transformative social conflict resolution: lessons from transitioning war economies and the Colombian coffee marketing system
A Barrios, K de Valck, CJ Shultz, O Sibai, KC Husemann, ...
Journal of Public Policy & Marketing 35 (2), 185-197, 2016
Word-of-mouth in virtual communities: a netnographic analysis
K De Valck
HAL Post-Print, 2005
Fashion blogging
G Kretz, K de Valck
The Routledge Companion to Digital Consumption, 62-71, 2013
Lost in translation: The social shaping of marketing messaging
RV Kozinets, K de Valck, A Wojnicki, SJS Wilner
Marketing Intelligence Review 6 (2), 22-27, 2014
Opening the black box of buzzing bloggers: understanding how consumers deal with the tension between authenticity and commercialism in seeded word of mouth campaigns
R Kozinets, KD Valck, S Wilner, A Wojnicki
ACR North American Advances, 2008
Keyboard warriors in cyberfights: Conflict in online communities of consumption and its effects on community resources
O Sibai, K De Valck, A Farrell, J Rudd
Advances in Consumer Research 42, 685-686, 2014
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