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Josh Emington
Josh Emington
Proffesor of Communication, Adrian College
Verifierad e-postadress på adrian.edu
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Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0
JB Walther, YJ Liang, T Ganster, DY Wohn, J Emington
Journal of Computer‐Mediated Communication 18 (1), 97-112, 2012
1182012
The effect of online reviews and helpfulness ratings on consumer attitudes: Application and test of congruity theory to multiple web 2.0 sources
JB Walther, Y Liang, T Ganster, Y Wohn, J Emington
Journal of Computer-Mediated Communication 18, 97-112, 2012
72012
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Artiklar 1–2