| Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ... Journal of Computer Information Systems 63 (3), 735-765, 2023 | 214* | 2023 |
| Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong ECX Aw, LI Labrecque Journal of Consumer Marketing 37 (7), 895-908, 2020 | 172 | 2020 |
| Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis PS Lo, YK Dwivedi, GWH Tan, KB Ooi, ECX Aw, B Metri Journal of Business Research 147, 325-337, 2022 | 165 | 2022 |
| “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy ECX Aw, SHW Chuah Journal of Business Research 132, 146-157, 2021 | 159 | 2021 |
| “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) ML Cheung, WKS Leung, ECX Aw, KY Koay Journal of Retailing and Consumer Services 66, 102940, 2022 | 126 | 2022 |
| Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention ECX Aw, NK Basha, SI Ng, JA Ho Journal of Retailing and Consumer Services 58, 102328, 2021 | 122 | 2021 |
| Understanding the webrooming phenomenon: Shopping motivation, channel-related benefits and costs ECX Aw International Journal of Retail & Distribution Management 47 (10), 1074-1092, 2019 | 115 | 2019 |
| Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants ECX Aw, GWH Tan, TH Cham, R Raman, KB Ooi Technological Forecasting and Social Change 180, 121711, 2022 | 95 | 2022 |
| Unveiling the complexity of consumers’ intention to use service robots: An fsQCA approach SHW Chuah, ECX Aw, D Yee Computers in Human Behavior 123, 106870, 2021 | 94 | 2021 |
| A silver lining in the COVID-19 cloud: Examining customers’ value perceptions, willingness to use and pay more for robotic restaurants SHW Chuah, ECX Aw, CF Cheng Journal of Hospitality Marketing & Management, 2021 | 89 | 2021 |
| Understanding consumers’ paths to webrooming: A complexity approach ECX Aw Journal of Retailing and Consumer Services 53, 101991, 2020 | 85 | 2020 |
| FINANCIAL LITERACY AND RELATED OUTCOMES: THE ROLE OF FINANCIAL INFORMATION SOURCES. MF Sabri, ECX Aw International Journal of Business & Society 20 (1), 286-298, 2019 | 80 | 2019 |
| To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services ECX Aw, NK Basha, SI Ng, M Sambasivan Asia Pacific Journal of Marketing and Logistics 31 (5), 1442-1465, 2019 | 77 | 2019 |
| Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention ECX Aw, SHW Chuah, MF Sabri, NK Basha Journal of Retailing and Consumer Services 58, 102288, 2021 | 63 | 2021 |
| Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA ECX Aw, GWH Tan, SHW Chuah, KB Ooi, N Hajli Information Technology & People 36 (1), 66-94, 2023 | 62 | 2023 |
| What is holding customers back? Assessing the moderating roles of personal and social norms on CSR’S routes to Airbnb repurchase intention in the COVID-19 era SHW Chuah, RY Sujanto, J Sulistiawan, ECX Aw Journal of Hospitality and Tourism Management 50, 67-82, 2022 | 57 | 2022 |
| Metaverse in marketing and logistics: the state of the art and the path forward GWH Tan, ECX Aw, TH Cham, KB Ooi, YK Dwivedi, AA Alalwan, ... Asia Pacific Journal of Marketing and Logistics 35 (12), 2932-2946, 2023 | 50 | 2023 |
| Breaking compulsive buying-financial trouble chain of young Malaysian consumers ECX Aw, JH Cheah, SI Ng, M Sambasivan Young Consumers 19 (3), 328-344, 2018 | 48 | 2018 |
| Antecedents and consequences of self-congruity: replication and extension ECX Aw, LR Flynn, HX Chong Journal of Consumer Marketing 36 (1), 102-112, 2019 | 47 | 2019 |
| Unlocking pathways to mobile payment satisfaction and commitment LT Nguyen, YK Dwivedi, GWH Tan, ECX Aw, PS Lo, KB Ooi Journal of Computer Information Systems 63 (4), 998-1015, 2023 | 42 | 2023 |
