Följ
Michael J Harker
Michael J Harker
Verifierad e-postadress på strath.ac.uk
Titel
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Relationship marketing defined? An examination of current relationship marketing definitions
MJ Harker
Marketing intelligence & planning 17 (1), 13-20, 1999
7311999
The past, present and future of relationship marketing
MJ Harker, J Egan
Journal of marketing management 22 (1-2), 215-242, 2006
3952006
Marketing and entrepreneurship: An integrated view from the entrepreneur’s perspective
W Lam, MJ Harker
International small business journal 33 (3), 321-348, 2015
1542015
International market entry mode–a systematic literature review
M Schellenberg, MJ Harker, A Jafari
Journal of Strategic Marketing 26 (7), 601-627, 2018
1272018
Mind the gap: The relevance of marketing education to marketing practice
L Stringfellow, S Ennis, R Brennan, MJ Harker
Marketing Intelligence & Planning 24 (3), 245-256, 2006
812006
Strategic alignment between relationship marketing and human resource management in financial services organizations
D Giannakis, MJ Harker
Journal of Strategic Marketing 22 (5), 396-419, 2014
422014
Marketing: An Introduction
M Harker, R Brennan, P Kotler, G Armstrong
362015
Relationship marketing
J Egan, MJ Harker
33*2005
Management Education by the French Grandes Ecoles de Commerce: Past, Present, and an Uncertain Future
MJ Harker, B Caemmerer, N Hynes
Academy of Management Learning & Education 15 (3), 549-568, 2016
292016
Human resource management, services and relationship marketing: The potential for cross-fertilisation
D Giannakis, MJ Harker, T Baum
Journal of Strategic Marketing 23 (6), 526-542, 2015
282015
What is postgraduate marketing education for? Observations from the UK
E Centeno, MJ Harker, EB Ibrahim, LW Wang
European Business Review 20 (6), 547-566, 2008
202008
E-marketing action: an action learning approach to teaching e-marketing
MJ Harker, R Brennan
The Marketing Review 3 (4), 419-431, 2003
122003
Lenses and mirrors: the customer perspective on part‐time marketers
MJ Harker
Marketing Intelligence & Planning 22 (6), 663-672, 2004
112004
Lingua franca
MJ Harker
Journal of Customer Behaviour 1 (2), 195-214, 2002
82002
Marketing applications: from Angry Birds to happy marketers
M Harker, B Taheri
Academy of Marketing Conference 2011, 2011
42011
Undergraduate marketing education in the UK
M Harker, L Vos
47th Academy of Marketing Conference, 2014
22014
Marketing Intelligence & Planning: past, present and future
MJ Thomas, K Crosier, R Brennan, M Harker
Marketing Intelligence & Planning 26 (1), 7-10, 2008
22008
The teaching and learning of relationship marketing
MJ Harker, R Bennan, J Ward, J Fierro
36th EMAC Annual Conference 2007, 2007
22007
Relationship marketing: The customer's perspective
MJ Harker
PQDT-Global, 2003
12003
When is a dissertation not a dissertation?
M Harker, J Dennis
47th Academy of Marketing Conference, 2014
2014
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Artiklar 1–20