| Product familiarity and learning new information EJ Johnson, JE Russo Journal of consumer research 11 (1), 542-550, 1984 | 1806 | 1984 |
| Managing overconfidence JE Russo, PJH Schoemaker Sloan management review 33 (2), 7-17, 1992 | 1308 | 1992 |
| Decision traps: Ten barriers to brilliant decision-making and how to overcome them JE Russo, PJH Schoemaker, EJ Russo Doubleday/Currency, 1989 | 1144 | 1989 |
| Strategies for multiattribute binary choice. JE Russo, BA Dosher Journal of Experimental Psychology: Learning, Memory, and Cognition 9 (4), 676, 1983 | 1043 | 1983 |
| The validity of verbal protocols JE Russo, EJ Johnson, DL Stephens Memory & cognition 17, 759-769, 1989 | 862 | 1989 |
| The value of unit price information JE Russo Journal of marketing research 14 (2), 193-201, 1977 | 614 | 1977 |
| An eye-fixation analysis of choice processes for consumer nondurables JE Russo, F Leclerc Journal of consumer research 21 (2), 274-290, 1994 | 563 | 1994 |
| The distortion of information during decisions JE Russo, VH Medvec, MG Meloy Organizational behavior and human decision processes 66 (1), 102-110, 1996 | 561 | 1996 |
| An eye fixation analysis of multialternative choice JE Russo, LD Rosen Memory & cognition 3 (3), 267-276, 1975 | 531 | 1975 |
| Predecisional distortion of product information JE Russo, MG Meloy, VH Medvec Journal of Marketing Research 35 (4), 438-452, 1998 | 470 | 1998 |
| Nutrition information in the supermarket JE Russo, R Staelin, CA Nolan, GJ Russell, BL Metcalf Journal of Consumer Research 13 (1), 48-70, 1986 | 431 | 1986 |
| Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002 | 372 | 2002 |
| Winning decisions: Getting it right the first time JE Russo, PJH Schoemaker Currency, 2001 | 370 | 2001 |
| Biased interpretation of evidence by mock jurors. KA Carlson, JE Russo Journal of experimental psychology: Applied 7 (2), 91, 2001 | 368 | 2001 |
| Eye fixations can save the world: A critical evaluation and a comparison between eye fixations and other information processing methodologies. JE Russo Advances in consumer research 5 (1), 1978 | 352 | 1978 |
| Low involvement strategies for processing advertisements MP Gardner, AA Mitchell, JE Russo Journal of advertising 14 (2), 4-56, 1985 | 281 | 1985 |
| Identifying misleading advertising JE Russo, BL Metcalf, D Stephens Journal of consumer research 8 (2), 119-131, 1981 | 254 | 1981 |
| Substitutability and similarity in binary choices A Tversky, JE Russo Journal of Mathematical psychology 6 (1), 1-12, 1969 | 253 | 1969 |
| More information is better: A reevaluation of Jacoby, Speller and Kohn JE Russo Journal of Consumer Research 1 (3), 68-72, 1974 | 237 | 1974 |
| An Effective Display of Unit Price Information: Can the posting of unit prices change market shares? JE Russo, G Krieser, S Miyashita Journal of Marketing 39 (2), 11-19, 1975 | 228 | 1975 |
